These need to attract Chinese tourists to Expo
Posted by admin | Under business, economic, economics, economy, opinions Saturday May 1, 2010At a time when travel is no longer the preserve of a few explorers, the Expo is no longer just visitors to travel around the world but rather to give them vacation ideas. The Chinese are now just under 55 million to go outside their borders on vacation. By 2020, they will be 100 million. This will be the tourist population of the world's largest. And some countries are willing to settle for a small portion of these new visitors. "We want to capture a share of this growth. That's why we joined the program joined the Nordic sells northern Europe as one destination for Chinese tourists, "says Palsson Hrein, Consul General of Iceland in Shanghai and commissioner of the Icelandic flag Expo 2010, which has made tourism one of the three themes of the exhibition.The Icelandic Minister of Tourism will make even the Expo June 17 This day is an opportunity for Reykjavik to invite Chinese travel agencies and journalists specialized in tourism.
The correlation between tourist attraction and intention to visit the pavilions of the exhibition is obvious. The United States, Australia, Japan, Thailand, France, Italy and Spain were the most popular pavilions during the test days of the Expo last two weeks. They are also the countries most popular with Chinese travelers.
The smaller nations or absent from the traditional tourist tours competing ideas to attract maximum visitors to their pavilions electronic check payday advance. They hope to offer a promotion that no travel agency can never offer them."This is a unique platform to build the brand image of a country," said Debby Cheung, director of Ogilvy Public Relations in China.
Denmark did not hesitate to move her Little Mermaid bronze for the first time outside of Copenhagen. The exhibit coming to the center of the Danish flag to the end of October. Operation successful communication since the advent of the statue has become a major "buzz" of Chinese Painting Expo. The calculation is simple, with three million visitors a year, the Nordic country can hope to show one of its landmarks twice more tourists in half the time. Luxembourg followed suit by bringing his G?lle Fra (Golden Male), moved the Monument of Remembrance to the entrance of the Luxembourg flag Shanghai.
Others offer a real experience.In front of a screen that broadcasts images of snowcapped mountains, visitors can smell the Swiss chalet mountain air, spread by machinery, just before getting on a chairlift athentique rooftop while green building. "This is an opportunity to do direct marketing that does not stand in the next decade," says Frank Serrano, head of the France Pavilion at Shanghai.