The Great Bordeaux superstars
Posted by admin | Under economics, international, opinions, people, special Saturday Sep 4, 2010"All signs would like to do bio. Alas, it is not found! "Lamented one of the major buyers. If the consumer is very aware of the organic, the supermarket buyer runs into a harsh reality that organic represents only 3% of the French, and it can not meet demand. But for a wine to be present in all stores of France and Navarre, supermarkets must have large volumes, which is a strong constraint and directs all its procurement strategy.
With a shortage of organic wines, only a few snipers are emerging as Rebourcet Aude, engineer and winemaker agro Franprix: "It has been several years that I track and I put them in value, like young winemakers elsewhere.Results of this long-term, the company offers a beautiful range of organic designations in some run, so the wines at reasonable prices.
Prizes! That is the watchword of wine fairs, their only real competitive advantage, but a trump card that takes on even more importance in times of crisis. All the signs highlight: "Half of the wines at low prices and 200 good shots below 5 euros" for Carrefour, "70% of wines sold at less than 8 euros" for Géant Casino, which still leaves champagne, sparkling wines, natural sweet wines and great statistics to make the most beautiful bride.
As every year, wine fairs begin very early, in late August for more agile, on 7 or 8 September for the most part. Only Leclerc, who launched the concept of wine fairs in 1973, is a follower of late start, Sept. 22 to be exact.The brand leader in wine fair opportunity to test some innovations, such as screw caps on five wines, the BIB (Bag-in-box three liters), which is a first, and also five certified organic wines .
While diversification efforts are important, the great Bordeaux are the main attraction of wine fairs no fax payday loan. William Halley, both the owner of Chateau La Dauphine Fronsac and Carrefour Market Caudéran near Bordeaux, one of the finest wineries in France, says, "The Bordeaux 2008 offer one of the best value for money for a long time 2007 and many are sold at cost. "
Faced with the incredible rise of Bordeaux 2009, which are also far from being sold, prices are particularly attractive large 2008.Many signs, such as Auchan, offer superb raw classified thirty euros, it is important not to miss. It is even great Sauternes 2007, a vintage largely up to the 2009, which have often increased by over 50%. The wine fairs in 2010 are an opportunity, perhaps the ultimate, to populate their cellar with vintage Bordeaux, which will delight the table during the next twenty years.
Faced with the constraint "large quantities and good prices, which greatly limits the choice, supermarkets gradually loosened the shackles limiting the famous" national offers "implied wines available at all stores, in favor of a regional offer more and more complete. This strategy has a double advantage.It allows one hand to distribute wines available in smaller quantities, limiting them to certain areas, thereby loosening the constraints of volume.
The regional supply also has the effect of flattering the customer by offering a wider range of wines from his region. Admittedly, this offer violates the basic rule of retailing is to offer the same products in all stores. But given the relative lack of large units for sale at the periphery in favor of the stores downtown, wine fairs beyond any logic. Moreover, contrary to all predictions of doom, wine fairs are worn as a charm.