The ad, a "content industry"
Posted by admin | Under events, finance, money, publications, world Friday Jun 25, 2010At the 57th International Advertising Festival in Cannes, the technology giants like Microsoft, Yahoo and other Facebook invaded not only the Palais des Festivals, but also the Croisette. Advertisers would they more "masters of the world" of communication? "We have never been masters of communication," says David Jones, CEO of Worldwide and Havas chairman of Euro RSCG network in the world. "The most important actors in the communication, it is consumers. It is true that today we live in a digital revolution. Consumers never change and as new opportunities are created with social networks, mobile platforms … The presence of Microsoft or Yahoo! Reflects this revolution. But consumers are more important than software, technology or communication agencies.
Defending an agency model "integrated" by placing the "digital" in the heart of its agencies, Havas Group is concentrating its investments in digital broadcasting and production, particularly through the newly-Productions Havas. "These investments are essential. We're not a film industry of 30 seconds, we are now an industry of content. If we are sufficiently intelligent content, the audience will interact with the brand and, with a depth that we could not hope, fifteen years ago. Content is our future, "says David Jones emphasizes the trade is already a source of income for Havas and its subsidiary Euro RSCG. For nearly two years, the group has also put one foot in music with the creation of label The Hours."These are new business models and exciting content, we also operate with BETC Music," he says.
The test of 2nd quarter
"The winning of the budget digital IBM, being now the digital agency of Unilever in the world and with the Heineken and EDF contracts, we will exceed 20% of revenue from digital Havas Worldwide from this years, says its CEO. Here we record the strongest growth.
Despite a slight recovery in the advertising market in the first quarter, the boss of Havas Worldwide undertakes no obligation on optimistic forecasts for the rest of the year. "It's like asking me if England will win the World Cup! For now, we qualified and is progressing well … It's about the same thing with the economy and major advertisers.The real test is the 2nd quarter, "says the ad originally, in February, the Young One World, the first" Davos of youth. " After London, next event be held in Zurich until September 2011.