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After weeks of procrastination, Silvio Berlusconi now seems to want to accelerate the implementation of reforms in Italy. The panic that gripped the markets on Tuesday following the announcement of a referendum in Greece, weakened still further the country's situation. The President of the Council has convened yesterday a special cabinet meeting to approve the emergency plan for submission to the G20.

This meeting was preceded yesterday morning by a preparatory meeting involving key ministers.A tax on wealth was also considered.

For its part, the Bank of Italy said yesterday, after completing a "stress-test" on the public debt (equal to 1.9 trillion euros, or 120% of GDP), it was "sustainable and expected to remain stable or decline slightly over the next two years, although rates on government securities amounted to 8% and that growth is zero. "

"Be responsible"

Silvio Berlusconi pledged Tuesday to Angela Merkel to present the stimulus at the G20. The stakes are high for Italy, when the borrowing rate to ten years the country approaching the "point of no return."

The major index futures on Wall Street, announce an opening slightly lower on the NYSE. After four sessions of strong gains in a row investors should reap a share of their earnings per caution. Attention should be reinforced by several major deadline ahead.

Vote at high risk in Slovakia

Investors in the U.S. and Europe will continue to follow step by step développementsde the debt crisis in the eurozone. The latter is suspended by a vote very uncertain of the Slovak Parliament on Tuesday that could block the strengthening of the Financial Assistance Fund of the monetary union, the main instrument to hope to stop the contagion of the debt crisis, banks in particular.Investors also await the release later in the day of the minutes of the Fed and the announcement of Alcoa, the first tenor of the coast to announce its figures for the third quarter. The euro area, which has so far failed to stem the debt crisis, has the "political will" to overcome, reiterated on Tuesday German Chancellor Angela Merkel during a visit to Vietnam. Jean Claude Trichet, the outgoing president of the ECB, for his part said that "clear decisions" were necessary in view of the seriousness of the situation. He said the crisis has reached a "systemic dimension."

Berlin and Paris reassure markets

The willingness of the Franco-German recapitalize the banks and out of the spiral of debt crisis, like in Europe, supported investor sentiment for several days.Monday, U.S. President Barack Obama gave his full support "to the strategy of Nicolas Sarkozy and Angela Merkel." The latter, meeting in Berlin on Sunday pledged to respond "lasting and comprehensive peace" to the crisis in the euro area for the G20 summit in Cannes, 3 and 4 November. About the difficulties of the European banking sector, the two leaders said they were "determined to do whatever it takes to ensure the recapitalization of our banks." Again, the "details" will be specified later, they promised, while the EU summit scheduled for October 17 and 18 was postponed to October 23 to allow more time for officers to prepare a response "global" . Investors will pay particular attention to responses to the Greek question, the epicenter of the crisis.The leading European finance ministers, Jean-Claude Juncker, said yesterday that a discount of over 60% for creditors of Greece was possible.

First dance of Quarterly Results

In the U.S., the season of quarterly results of large companies to begin on Tuesday after the close of Wall Street. As usual, the aluminum giant Alcoa will kick-off for these publications. Follow in particular, PepsiCo Wednesday, Thursday, JPMorgan Chase and internet group Google and finally, Friday, Mattel. Analysts bet on an average increase of 13% earnings per share for the third quarter.

On the macroeconomic front U.S. investors await including the minutes of the last Fed meeting on Tuesday in 20 hours.

On the foreign exchange market, the euro is trying to go against the greenback.By late morning, the euro bought 1.3602 dollars against 1.3645 dollars late Monday. Oil is, him stable. The barrel of "light sweet crude" for November delivery gained 18 cents to 85.59 dollars. A barrel of Brent North Sea crude for November delivery gave a small 14 cents to 108.81 dollars.

Great success for the iPhone 4S

The side of values, Goldman Sachs should probably record a loss in the third quarter, which would be only the second quarterly loss in history of the giant Wall Street analysts expect Citigroup.

Apple announced its iPhone 4S has received one million pre-orders in the space of a day.By comparison, 600,000 pre-orders were recorded for the iPhone 4 in the first 24 hours.

Research in Motion announced Tuesday that its BlackBerry email and instant messaging were restored in Europe, the Middle East and Africa, nearly 20 hours after the crash reported in India and the region.

American Airlines announced a reduction in flights in coming months compared to the previous year, citing among other adverse economic conditions. American Airlines said its capacity during "the late fall and winter" would be reduced by 3% over the previous year.

The title of the group that Alcoa is required to publish its quarterly results after the market will be particularly surrounded.

The new stock markets plunged in Europe and the U.S.: the U.S. economy has not created any net employment in August, according to the latest statistics from the Ministry of Labour. Economists had forecast about 70,000 works. To further darken the picture, the figures for June and July were revised downward, respectively 46000-20000 and 117000-85000 payday advance online.

The unemployment rate, calculated on a different basis, for its part, remained stable at 9.1%. A level consistent with the forecast of analysts.

In the private sector, only 17,000 jobs were created, thanks to the dynamism of services. But this positive effect was offset by job losses of the same magnitude in the public sector.

In May 2010, McDonald's France was a sensation with a TV spot in which a teenager going on a phone call to her boyfriend before having lunch with his father, who explains that, as he did at that age, it could be a 'real card with the babes. " Advertising has been around the world. In the original French with subtitles in English, it even triggered a controversy in the United States. The conservative Fox News channel has even made a field day. Sacrilege: great American brand in the gay friendly side!

In this spot, designed by BETC Euro RSCG, is not known if the son ends up coming out to her.But the statement by McDonald's, which has declined in all genres, is very clear that you're straight or gay, black or white, young or old, rich or poor, we do not judge, "just like you are. "

Before, we criticized the pub not to be representative of "visible minorities", not to be sufficiently "black-blanc-beur". Today, the debate has shifted to the "non-visible minorities" and still gets carried away on the issues of communalism, which are still taboo in France.

10% of "non-white"

The proportion of ads depicting characters perceived as "non-white" compared to the total advertising (TV, press and poster) distributed and reviewed by the Regulatory Authority's professional advertising (ARPP) reached 7% in 2008 against 3% in 2005, and this share has increased further since then, around 10%."Racial minorities are now represented quite rightly, said Ingrid Zerbib, image editor for the magazine Strategies, who viewed all the ads that come out in France. The next step is in progress. Homosexuals, the disabled and the sick are increasingly visible. "

McDonald's campaign has been emulated. Krys posted Orangina or gays in their pubs. Personalities with disabilities such as Down syndrome Pascal Duquenne for the virtual mobile operator Simyo, or the blind Gilbert Montagne, for heating specialist camera, turned in spots. Diseases are also commonplace."You can be sick without stigma," said Anne Ramon, communications director of the National Cancer Institute (INCA), the last campaign "I am a person, not a cancer," conducted by the agency La Chose , seeks to change social perceptions of one of the most widespread diseases in France.

In another, more commonplace, but also an affirmation of reality: that of the Community consumption, with the campaign launched last year by the brand halal Isla Delight "Proudly halal." On the occasion of Ramadan, for the first time in France, the brand was as diverse a reference food, free of any cliché. "This campaign is a marker, decrypts the marketing consultant Jean-Jacques Urvoy.The brand was treated as the French leader Charal. "On a halal market estimated at over 5 billion euros – and therefore highly competitive – the whole trick of the ad was to challenge the EU labeling, while displaying a rooster and a Charolais beef! A war of images in a way.

The anonymous CV will remain "a possibility among others", and will ultimately not generalized to all companies with more than 50 employees. In the law on equal opportunities in 2006, this measure of fight against discrimination is now increasingly popular. "I do not think the anonymous CV should be an obligation," said first Echos to the Commissioner of the Equal Opportunities Sabeg.

Before publishing the decrees of the device, the government had requested a progress report. By the Centre for Research in Economics and Statistics (CREST) ​​in conjunction with employment center, the evaluation was very critical.

In a note published in July and the conclusions of Crest, employment center points out that the anonymous CV does not improve the chances of access to interview candidates from immigrant backgrounds or areas sensitive urban. He even tends to reduce them: the anonymous CV, and diminish their chances by 9.6% to 4.6%.

Experimental bias

The organization provides two explanations for this paradoxical result. The first is that the anonymous CV would not allow the recruiter to put certain negative elements of the CV, such training less prestigious or less experience, according to social background or age of the candidate. Something that would naturally some recruiters.

The second reason to do more to challenge the findings.The experiment conducted between November 2009 and November 2010 would be biased as carried by companies sensitive to issues of discrimination, practices that would lead usually proactive in recruiting minorities. The anonymous CV so would deprive them of a way to diversify the profiles of their candidates.

One tool among others

Employment center stresses, however, that anonymous CV is generally less attractive to a recruiter a resume registered. Hence his concern that candidates applying via an anonymous CV will do also in turn be subject to discrimination compared to those who apply via other channels. All these observations lead the institution to question the need to generalize this scheme. A judge concluded that option "not possible".

Sabeg remember his part that "the government must decide" on this issue.But once staunch supporter of the measure, he argued today it remains a recruiting tool among many, "that some companies use successfully elsewhere," says he. To promote access to employment of diverse routes, employment center said meanwhile that other routes exist. Recruitment or without CV questionnaires skills are few.

The anonymous CV effective for women

If the anonymous CV is based on the Crest ineffective for candisats immigrant and Zus, it is however for gender discrimination. Indeed it has the advantage of counter behavior "hemophiliacs" recruiters. Behind this phrase lies their spontaneous tendency to favor the candidates of the same sex."When the interviewer is male, the probability for a woman to access the interview with a CV is registered 16.6 points lower than that of a man," is employment center. Recruiters prefer women as women, but to a lesser extent. The anonymous CV will reduce this inequality significantly, the study provides.

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The wiretapping scandal organized by the newspaper News of the World is experiencing a new twist. It seems that the phone Sara Payne, mother of an 8 year old girl abducted and murdered in July 2000 by a serial pedophile, has also been heard. The name of the mother appeared at least on the list of Detective Glenn Mulcair charged by the tabloid to listen to the voice mail of some of the 4000 victims alleged piracy of their phone line in the 2000s. It is not certain that the investigators were able to determine whether there had been an oversight and what could be nature.

What is certain, however, is that Sara Payne is not a single victim over. She had become very close to the weekly after the death of his daughter Sarah.As part of its combination of child protection, The Phoenix Chief Advocates, she collaborated with News of the World to obtain a review of British law on the pointing of sex offenders. The photo of her daughter and had served as part of a campaign known, conducted in cooperation with the Sunday newspaper, which has yielded the right of parents to be informed of the presence of pedophiles in their neighborhood. This legislation easing access to information on sex offenders has also been called "Sarah Law," a tribute to the girl.

"Sara Payne was a friend"

Sara Payne has been "devastated" by learning that she too may have been referred by his "friends" News of the World, said his association in a statement payday loan.The young woman feels betrayed, she was greeted in the latest issue of the tabloid, published in July, a newspaper that was not only a "force for good" but also an "old friend".

As editor of the press title between 2000 and 2003, Rebekah Brooks is at the heart of these new charges. "These allegations are particularly heinous and shocking in that Sara Payne is a very dear friend", has defended the former president of News International, the division of Murdoch manages the British titles. "The idea that anyone could log in that Sara and the team of the campaign was covered by Glenn Mulcair is unthinkable."

Rebekah Brooks has always denied any knowledge of the practices challenged in News of the World. A public inquiry into eavesdropping, conducted by an independent judge, was officially opened on Thursday in London.At the same time, it was learned Friday that James Murdoch, son of media magnate, was confirmed as head of the bunch UK BSkyB satellite channels. Severely shaken by tapping the case, the group Murdoch had yet been forced to withdraw in mid-July its offer to buy 61% stake in the company he does not already own.

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Business leaders of the Hexagon are not moral. According to figures released Friday by the INSEE index of business climate appears down sharply this month. At 105 points, he loses four points compared to June, although it remains above its long-term average. "The economic climate is deteriorating in almost all sectors," says the institute. Apart from the building, indicators of industry, services, retail and wholesale drop three to five points. Only the owners keep the building for hours trust.

Pessimistic without sounding the alarm industry (including confidence indicator increased from 110 to 105 points in July) believe that their past activity has slowed significantly. "The stocks of finished products are considered low," says INSEE. The order books are down, but still sufficient, says the institute."We are not surprised by these numbers wrong, responded to Williencourt Camille, an economist at Natixis. In the first quarter, industrial production was driven by temporary factors, like the last effects of scrapping, or the strong growth in Germany. It is no longer the case, and we must expect a slowdown in this sector activitéde for both next quarter. "

Demand less favorable

Same story in services, where the business folds of four points (to 103 points against 107 in June). Bosses' expect the application to be less favorable in the coming months, Insee said.If they believe that operating income has accelerated somewhat over the recent period, they anticipate a sharp slowdown in the coming months. "To Dominique Barbet, economist at BNP Paribas," the difficulty of the bosses to raise prices will continue to weigh on margins and employment in industry. "

The leaders of the retail and automotive industries also find a slowdown in activity in July. It would continue "under the planned decrease in sales and orders intensions," said the institute. Which notes that "they have also been fewer than in the last question to report price increases of the past."Despite a sluggish economy, retailers indicate that the pace of job creation is expected to remain stable over the coming months.

Given these figures, Dominique Barbet still maintains its growth forecast of 0.3% for the second quarter. But should be "a little more pessimistic" for three months, where he counted on a GDP growth of 0.4%. For its part, Camille Williencourt believes that the activity will continue to deteriorate at a slow fire until the end of the year, assuming zero growth next quarter.

Pessimism still dominates the Paris Stock Exchange on Monday. After a week complex, marked by a loss of almost 5% for the CAC 40, investors do not find the moral. The CAC 40 lost 1.2% in mid-session and falls under the 3700 points to 3680.20 points. The gap even widened to 16 hours with a decline of 2% to 3652.77 points. Meanwhile, the London Stock Exchange lost 0.81% to 5796.60 points and the DAX index of the Frankfurt Stock Exchange was down 0.94% to 7152.30 points.

The Asian market has not sent a clear signal this morning. Only U.S. markets manage to stay the course despite the many warnings about agency debt. In this regard, President Barack Obama issued an ultimatum to Congress on increasing the debt ceiling while Republicans are sticking to their positions.In Europe, the problems of sovereign debt will also be at the heart of discussions of heads of state on Thursday at a special summit meant to calm markets.

Meanwhile, next currency, the euro fell slightly against the greenback at 1.4046 dollars against 1.4156 dollars on Friday night. Gold, meanwhile, took advantage of the nervousness of investors to assert its status as a safe haven: an ounce on Monday has risen to 1600.10 dollars, linking 11 consecutive sessions of gains. The most since July 1980.

In terms of indicators, the day will be particularly quiet with only the index of the real estate market in the United States waited for the afternoon.The rest of the week will be richer with, among others, the German ZEW index (Tuesday), the U.S. existing home sales (Wednesday), the weekly jobless across the Atlantic (Thursday) and the confidence index Business in France (Friday).

Oil markets, oil prices were without direction. A barrel of "light sweet crude" for August delivery lost 9 cents to 97.15 dollars while that of Brent North Sea crude for September delivery took 22 cents to 117.48 dollars.

Bank stocks led the largest declines

By sector, the entire banking sector unscrewed, after publication of the study undigested JPMorgan Cazenove, which assessed the need for additional capital of European institutions on the basis of more stringent capital adequacy ratio payday advance lender.According to JPMorgan, BNP Paribas (-2.64% to 44.08 euros), Societe Generale (-4.81% to 33.03 euros) and Credit Agricole (-2.31% to 8.28 euros) should raise 20 billion euros, one quarter of the amount to raise in Europe. This study follows the results of stress tests of the European Union that French banks have yet passed. In turn, AXA (-3.60% to 13.13 euros) and Natixis (-1.98% to 3.07 euros) drop sharply.

For beyond this study, a European project to create a tax on banks to help Greece is under consideration, according to Die Welt. It concerns all European banks, whether or not active in the Greek market.

France Telecom: -0.36% to 13.72 euros

The operator plans to launch a bid for the fourth mobile operator in the Democratic Republic of Congo, Congo-China Telecom (CTC).The terms of any agreement, still being negotiated, would provide for the redemption of 51% of CTC held by the Chinese manufacturer ZTE telecom equipment, and 49% owned by the Congolese state.

ArcelorMittal: -1.15% to 22.40 euros

The group could respond to the study of the British consulting firm Meps specializes in the steel industry that China would underestimate production. Beijing would have produced 672 million tons of steel, half of the world, against 627 million tonnes officially announced.Meps suspects including small local mills continue to run ads despite the closure due to pollution problems and productivity.

Publicis: -1.13% to 36.86 euros

The group has obtained a syndicated multi-currency $ 1.2 billion.

Atari: -9.77% to 2.31 euros

The French publisher Atari video game released Monday sales down 36.1% to 9.2 million euros for the first quarter of fiscal year 2011/2012, he explained his shift to online games and mobile.

As for publications, Edenred deliver its sales in the first half after market. Guyenne et Gascogne announce its second quarter earnings as Audika.

It is an agreement to both the financial and industrial software publisher based in Sophia-Antipolis, near Nice, has just concluded. The Japanese company Canon will spend 8.6 million euros to acquire 15% stake in publicly traded small business since mid-May By the way, he brings 2 million additional cash.

But it is mostly a vast geographical diversification and access to complementary technologies that the Japanese manufacturer of cameras and office systems gives Median Technologies. "Canon is located around the world and is highly complementary to our society in the imagery. It offers solutions such as MRI, while the expertise of Median Technologies is rather centered on the scanner.He also has a data management activities ("Data Management"), which will facilitate the deployment of our offer cloud computing ("computing pooled at a distance"), "said Fredrik Brag, founder and CEO of the company founded in 2002 .

Canon has already invested in Supersonic

Median develops software for interpretation of medical images in two and three dimensions to facilitate the detection, diagnosis and monitoring of cancers. LMS solutions, approved by the Health Authority (FDA), are already used in hundreds of hospitals in Europe, the United States, Australia, Korea. Median Technologies installs but also in the market for clinical trials conducted by major laboratories."Our solutions help them to evaluate responses to treatment at first and then develop tests companions (of tests to segment the profile of patients)," said Fredrik Brag. The SME has already reached an agreement with three of the ten leading pharmaceutical companies and preparing to sign a new contract with another giant before expanding its outreach to other health actors. Its sales – which amounted to only 1.1 million euros last year – to more than triple within the next two years and then explode.

Canon, whose 2010 revenues totaled $ 45.8 billion, relies heavily on imaging in the health sector. The Japanese giant announced earlier this year it would invest $ 9 billion by 2015 in medical technology companies.Before turning to Median, in December he participated in fund raising 34.5 million euros in Supersonic Imagine, a small d'Aix-en-Provence who has developed an ultrasound system to ultrasound.

The battle between Casino and Carrefour in Brazil could rebound. While Carrefour is trying to get hold of a number of distribution Grupo Pao de Acucar in Brazil, Casino reported last night that it has increased its stake in the Brazilian group, owner of the sign Brazilian CBD. Casino now holds 43.1% of GPA, understands Bloomberg. The news agency pointed out that the distribution group based in Saint Etienne has acquired 16.1 million of preferred securities, representing a stake of 6.2%.

In addition, Casino last night reiterated his opposition to a merger between Carrefour and GPA. He believes that the proposed merger announced between the two groups is a project of "hostile", prepared in secret, but also highlights Casino that he "has the power to oppose" the operation.The group recalled and under agreements with Diniz family, with whom he has joint control of CBD through the holding Wilkes, "no negotiations involving the future (the Brazilian distributor) can not occur without it" no fax cash loans. The group will therefore Etienne "review in the coming days how to best defend the corporate interests of CBD and its shareholders that seems compromised by this project very complex and financial."

Data that could reshuffle the cards, while Carrefour seemed on track to merge with Brazilian teachers. The Brazilian company Gama has proposed to merge the Carrefour group's Brazilian assets with those of the French retailer CBD group Grupo Pão de Açúcar (GPA). They thus constitute an equally owned company.CBD had previously merged with Gama.

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