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Yves Rocher wins first place in the ranking of companies preferred the French. This is indicated by the barometer Posternak / Ipsos released Sunday. According to a survey conducted in late September, the specialist in cosmetic dethroned then Peugeot. For Claude Posternak, chairman of the communications agency quoted by the Journal du Dimanche, the ranking "award both a cost-speaking consumers in times of crisis, a successful family business dynamic in the world and Finally a good fit with the expectations of society for more naturalness. "

Yves Rocher then steals the show from Citroen and Peugeot, which occupy the second and third place.Both brands of PSA, used to the top of the rankings are closely followed by Airbus, the only company in the first ten to score an increase over the previous edition dated June.

Banks still pending

Buffeted by the stock market, banks are unloved by the French. Frontlines to the problems of sovereign debt in the euro zone, this side of love see their melting: the index of average image of the banking sector down 18 points at half. Societe Generale dropped to 29th place out of 30 (-38 points), BNP Paribas in 28th place (30 points), Crédit Agricole on the 25th (29 points) behind the Crédit Lyonnais, 24th (14 points).The gap widens further with mutual banks, which enjoy a good opinion among respondents, like the Crédit Mutuel, ranking 11th.

L'Oreal, the 17th is still suffering from the case Bettencourt while Total is the least loved the company of the French, "crystallizing on behalf sensitive issues: the environment, purchasing power, sharing of wealth and taxation," says Claude Posternak. Overall, it notes that the average index of the image of French companies dropped sharply (-8 points). A decline that is equal to that which followed the subprime crisis in 2008.

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Canal +, Verallia, Lucien Barrière, Groupama and may soon Groupon Facebook … Months pass, and delayed plans to introduce as … Since the beginning of the year, stock markets have surpassed the dismal 2008 record of the number of IPOs interrupted, postponed or simply canceled. According to Dealogic, as of 1 January, 215 companies all markets (one more than the previous record of 2008) and have temporarily waived or not to stock their projects. The valuation of these suspended projects is estimated at 44.1 billion dollars.

As many failures as successes

Finally, with 224 new listed companies, plans IPO in 2011 materialized just above groups who backed down … Reveals a situation very unfavorable market conditions for the candidates to the adventure market."A successful introduction requires both companies which want to move in the markets and investors willing to commit, explains Philippe Kubis, capital markets partner at PwC. If the materials are there, the latter remain far behind, in a context of uncertainty in the business plan of candidates for introduction. In addition, operations are often arrested in very early stage, which means more delays than cancellations of projects. "

On June 20, the materials group Saint-Gobain Building and renounced to introduce an immediate business of bottles and jars, Verallia. Two months later, the CEO of Wendel (Wendel largest shareholder) welcomed the decision, finding that ca "was not a good start to the stock market history."Alongside 59 other companies had suspended their plans after the official launch of the operation, Verallia escaped the summer meltdown of financial markets, which saw the CAC 40 lost 18% between late June and early September. "The very low current valuations are not conducive to achieving the project, adds Philippe Kubis. The adequacy of the valuation of a company with market conditions at a given time is a key to the success of an operation. However, companies do not want an introduction to the discount. "

Market volatility, however, is not solely responsible. In September 2010, the hotel group Accor has sought to withdraw from the group of Casinos Lucien Barriere, via an initial public offering, and market conditions much more calm.No more successful for this group suffered from poor stock market performance of its competitor Partouche, and especially of a development strategy too unconvincing to raise funds expected.

Tell a story

A successful introduction presupposes an attractive project for sale to investors (a "story to tell," according to experts). From this point of view, some candidates still have a stock speech ambiguity, or an economic model that have not been sufficiently proven.

Best example: the site group purchasing U.S. Groupon. The group was founded by Andrew Mason enthusiastic market for two years by the brilliance of its growth. What to think about a possible introduction free credit score. But the news could cool investors.The site, which is a valuation of $ 20 billion, would be delayed by several months its plans stock, following the refusal by the federal authorities of certain elements of his record. The group took many liberties with the accounting to embellish his figures, making it the most beautiful bride. The kind of hocus-pocus that would certainly not digested the market if the group had been rated! Especially since Groupon continues to widen its losses under the weight of investment in advertising and marketing commitment to support its growth.

In terms of social networks, some uncertainty still exists about how to value companies. "The valuations given for these sites seem important in light of an economic model that looks a little, says Philippe Kubis.It seems to move towards a model including user fees, which ultimately enhance the strength of their profile, and investor interest. "

Constraints rating

A case which also the developer of video games on social networks Zynga. Again, the Securities & Exchange Commission (SEC) had requested more information on the group's activities. What backward one month (November) the first steps in Zynga Stock Exchange. Even Facebook, social networking superstar, endless hesitation. Its founder Marck Zuckerberg, fear of such an operation a shift in focus of its product development teams to financial performance. From this point of view, the market performance of its professional counterpart, LinkedIn tends to reinforce his caution.Despite a triumphant introduction to the New York Stock Exchange last May, the group rating today in its opening price.

For SMEs, the fund raising smaller first appear easier. Following the example of specialist endomicroscopy Mauna Kea, which easily lifted in early July about 50 million euros on the Paris. Innovative technology, and markets more stable: the stage was set to attract investors. But since then, the small company founded in 2000 has not escaped the stock market panic. After being flown by 43% during the first two trading days (a common occurrence during IPOs), the title of the listed company has 13% below its price of admission.

Mauna Kea in its IPO price

For SMEs, the fund raising smaller first appear easier.Following the example of specialist endomicroscopy Mauna Kea, which easily lifted in early July about 50 million euros on the Paris. Innovative technology, and markets more stable: the stage was set to attract investors. But since then, the small company founded in 2000 has not escaped the stock market panic. After being flown by 43% during the first two trading days (a common occurrence during IPOs), the title of the listed company has 13% below its price of admission.

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Baroin on a plateau of CNN, this is not Christine Lagarde interviewed in the "Daily Show" Jon Stewart. Former Economy Minister had marked the spirits with a beautiful demonstration of self-mockery, in a financial crisis, saying with a humor all English-speaking French position vis-à-vis the situation of banks. An effective way to get messages across the Atlantic, in a country that does not always share – far from it! – The same opinion as the Europeans.

His successor, however, has adopted this week at the annual meeting of the World Bank and IMF, a slightly different stature. Gravely, sheets strung, serious rigor.Interviewed Thursday by Maggie Lake in its program "Business 360", the French minister wanted to embody the application with which Europe treats the moment the debt crisis.

Translator to support – "it is just not to be mistaken on any word and bring down the stock market more than 5%!" Calls due to his entourage who wants to remove the rumor saying the angry with the Shakespeare's language – Baroin refuses to be intimidated by any questions. Not even when the presenter asked about "fear" about the situation of banks in Europe.That one, he was waiting for … "They have good corners," said the minister, the coup, speaks with a touch of nostalgia the three years he was an economic journalist on Europe 1.

"No way to leapfrog"

The next morning, it's the American columnists (those in the Washington Post, Financial Times, The New York Times or the Wall Street Journal and The Economist) that seeks to convince the "pragmatism" of the strategy adopted by Europe on July 21 to stem the debt crisis.Despite the G20 communiqué issued last night, the Minister did not want to see a winning mine – it must be said at the same time the new stock exchanges were pretty bad … – ensuring that there were still efforts to be done to reduce deficits and restore growth.

Main concern of American editorial writers: what is the market reaction if the European countries openly admitted a lack of Greece? "No way to leapfrog," once again hammered Baroin.As for the situation of the banks of the Old Continent, which also concerned the American press, it should be raised at the traditional "bankers' dinner," which brought together tonight finance ministers and heads of the major French financial institutions as part of an annual meeting …

After his three-day visit to Washington, the message of France is over. The cameras turn off, the books disappear, and finally relaxes Baroin joking with reporters … in English!

In the wake of European stock exchanges and the CAC 40, the U.S. markets aparaissent significantly in the red on Friday, amid disagreements with the ECB and debt crisis. At the close, the Nasdaq and Standard & Poors'500 100 respectively lost 2.67% to 1154.23 points and 2467.99 points to 2.42%. As for Dow Jones, falling 2.69% to 10,992.13 points. This is the biggest drop in Wall Street during the past three weeks.

Markets such as increased losses when Jürgen Stark, member of the Executive Board of the ECB, announced his resignation for "personal reasons", the statement of the institution. The chief economist of the institution has repeatedly expressed his opposition in recent weeks to buyback of government bonds led the ECB to ease the most fragile countries in the euro area.To this must be added the increasing fears of a major failure of Greece that have undermined investor sentiment. "The markets are falling heavily as the big concern is about the crisis of sovereign debt in Europe, especially in Greece," summarized Peter Cardillo, Rockwell Global Capital.

According to analysts, the drop is also due Friday the threat of attack ten years to the day after the attacks against the twin towers of World Trade Center. Washington said Friday morning that al Qaeda was behind the threat of attack "specific, credible but unconfirmed."

In addition, markets have shown little convinced by the stimulus of employment presented by Barack Obama on the eve of 447 billion.Operators are skeptical that the U.S. president to implement his program because of opposition from his Republican opponents that could block the vote.

Expectations related to the G7 Finance

To this must be added the words of Christine Lagarde, Executive Director of the IMF, stressed the urgent need for additional capital banks.So far, investors have also expressed no confidence in the discussions of the G7 finance that opened Friday in London to try to find an answer to the crisis.

Another item, from China, was not enough to appease both sides of the Atlantic: Inflation has indeed slowed in China in August, which removes the fear that Beijing tighten monetary policy .

On the macroeconomic front, wholesale inventories reached a record high in July, rising 0.8% to 462.4 billion dollars, an unprecedented amount, in line with market expectations.

As for the euro, it is at present weighed down by concerns about increasing the economic health of the euro area and the global economic recovery. At the close of the New York Stock Exchange, the European currency fell to 1.3658 dollar (-1.63%), its lowest level since Feb. 23.For its part, the oil has finished on a decline, a barrel of "light sweet crude" for October delivery ended at 87.24 dollars, down 1.81 dollars compared to the previous day.

Threats to jobs at Bank of America

On the corporate side, no major publication was in sight Friday.

The job cuts planned by the management of Bank of America (-3.05% to 6.980 dollars) as part of its restructuring plan could affect 40,000 people, said Friday the Wall Street Journal Online, citing sources familiar with the . The group identified on 30 June nearly 288,000 employees. So far, estimates of job losses were around 30,000, while many banks worldwide have announced significant staff reductions.These reductions would occur as part of an extensive research program savings called "Project LAC", the acronym by which exchanged the title of the institution to the New York Stock Exchange.

Texas Instruments (1.08% to 26.08 dollars) remains small increase, after a warning issued Thursday night on its third quarter results, citing a decline in demand for semiconductors. IT had already warned in July that the current quarter would be modest. The group emphasized that this time the request had deteriorated to "a wide range of products, markets." The manufacturer of components that go particularly in the manufacture of mobile phones and automotive electronics, said now anticipate earnings per share between 56 cents and 60 against a previous range stretching from 55 to 65 cents.

It's a 180 degree turn qu'Hewlett-Packard took yesterday. The Californian giant, the world's PCs, has announced plans to dispose of its business in personal computers. Another major surprise: HP goes out of business in the mobile, arresting the development of tablets and smartphones. In parallel, to better exploit the potential of higher growth in services, HP will acquire the software company Autonomy to 10.24 billion dollars.

The abandonment of the PC by Hewlett-Packard's board of directors' authorized the exploration of alternative strategies "that," among others ", a" total or partial separation "- is a radical industrial decision. The activity is roughly one third of the turnover of the firm in Palo Alto. It is explained by lower margins in this highly competitive sector where brands, with the exception of Apple, are struggling to differentiate themselves.

Moreover, weakening demand for PCs as a result of a share of the slowdown in global growth, but also on the other hand the growing popularity of digital tablets, which Apple is the great leader with his iPad. This transformation of the market place Apple in number one position in all product categories combined, at HP, according to the firm DisplaySearch.

However, HP had paid $ 1.2 billion for the maker of smartphones and Palm OS webOS valuable in April 2010. The blow-off of the shelves – including the TouchPad launched just weeks ago – and smartphones therefore comes as a major surprise.

Strategy reminiscent of IBM

Under pressure from shareholders, Leo Apotheker as head of HP for a year, engaged in a strategy reminiscent of the late IBM.The computer giant, inventor of the PC in 1981, sold the business to China's Lenovo in 2005. IBM then accumulated losses in this sector despite its efforts to concentrate on high-end machines. The new head of HP Germany, itself from a software company, SAP, sees the future and therefore the best margins in the IT services. His decision is also bad news for firms like Microsoft and Intel, whose sales still depend largely on the health of the personal computers.

HP yesterday announced disappointing results for the third quarter of its fiscal year with sales up 1.6% and a profit of 9% in progress.

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The 3700 points were in the viewfinder of investors in the Paris Stock Exchange on Wednesday. They were exceeded in the early exchanges. At the close, the CAC shows a new gain of 1.61% to 3754.60 points. Yesterday, the Paris VAIT has already managed to recover, ending on a rise of 1.21% to 3694 points.

Other major European markets advance in unison. The London Stock Exchange was also up, the stock exchanges of Madrid and Milan are the most active with gains of 3% each. In London, the FTSE-100 index gaining 1.1% to 5853.82 points in mid-session and featuring Dax index of the Frankfurt Stock Exchange advancing 0.40% to 7221.36 points.

Operators are encouraged by the good performance of U.S. markets, driven by advances in parliamentary negotiations in the United States for raising the ceiling on the debt.President Barack Obama for the first time reported "progress" in this debate, adding that the new Senate plan, presented Tuesday, was "consistent" in its approach. The Chairman stressed however that "not much time" before the deadline of August 2 to avoid a default. Wall Street was also reassured by good indicators of industrial performance and better than expected. Asian markets were also sending positive signals this morning.

Time, however, should still be prudent on the eve of a crucial European summit for the future of the euro area. The heads of state are to meet Thursday in Brussels to discuss the bailout of Greece. Several proposals for involving the private sector are on the table.

On the currency side, the euro rose slightly against the greenback at 1.4181 dollars against 1.4150 dollars late Tuesday.Oil is, him up: a barrel of "light sweet crude" for delivery in August takes 80 cents to 98.30 dollars and that of Brent North Sea crude for September delivery gained 69 cents to 117.75 dollars .

Values ​​to follow

Havas: + 1.88% to 3.46 euros

The advertising group has announced the acquisition of a majority stake in the Australian Host, the first independent agency of the country, for an undisclosed sum.

Saffron: + 3.25% to 28.60 euros

Tuesday the group received the green light from Washington for the purchase of American specialist of biometrics L-1 Identity Solutions. The agreement was announced last September for $ 1.1 billion in cash.

Edenred: -5.14% to 20.49 euros

The company specializes in prepaid service said Wednesday he was informed of an investment for 8% of its capital.Nearly 18 million shares have been placed Edenred Wednesday market at a price of 20.30 euros, a total of around 367 million euros, according to a source familiar with the matter said that the placement was the act of a U.S. institutional.According to a source market, it is South Eastern Asset Management.

Alstom: -1.30% to 37.95 euros

The group said Wednesday sales down 12% in the first quarter of fiscal year 2011-2012, to 4.5 billion euros, reflecting the "low level of orders registered during the crisis," but a sharp rebound its order intake over the same period (+44%).

Schneider Electric: + 1.52% to 106.70 euros

The group announced an extension until August 2 of its friendly takeover of two billion dollars (1.4 billion euros) on the Spanish Telvent, which it already owns to 19 July, before the closing date of the offer, 97% of the shares.

Laurent-Perrier: -1.15% to 97.75 euros

The group announced Wednesday an increase of 11.5% of its turnover in the first quarter thanks to a mix effect prices soaring and exports still strong.

Accor: + 3.03% to 30.40 euros

The group was optimistic Tuesday in announcing an acceleration of organic growth in the second quarter due to increased occupancy rates and the gradual recovery of prices.

ADP: + 1.12% to 61.38 euros

The group announced a 4.6% increase in passenger traffic at its airports in June, driven by growth across all trajectories with the exception of Africa and the Middle East.

PPR: + 0.98% to 128.75 euros

Fnac, a subsidiary of luxury group, unveiled Tuesday a five-year strategic plan, called "Fnac 2015", which should enable it to boost sales after a disappointing performance.

EADS: + 3.30% to 24.72 euros

Boeing, seeking to rescue a potentially very large contract with American Airlines, has offered to install a new engine on the current 737, while the airline is still considering a generous offer to Airbus. Moreover, the French military shipbuilder DCNS said Wednesday negotiate with the German Atlas Electronik the creation of a joint venture between their respective activities of underwater weapons, confirming a report in Les Echos.Atlas Elektronik is owned by EADS and ThyssenKrupp.

Biomerieux: -1.44% to 78.46 euros

The group announced the acquisition of French company Argene Molecular Biology and confirmed the objective of growth of its business year after an increase of 3.5% of its turnover in the first half of 2011.

Sanofi-Aventis: + 1.14% to 55.06 euros

The Canadian Valeant Pharmaceuticals announced yesterday the signing of an agreement to buy the French laboratory marketing rights and distribution in Canada of a cream against osteoarthritis.

Manitou: + 1.03% to 21.65 euros

The group raised its forecast Tuesday for 2011 after signing up 45% of its turnover in the first half despite the continuing difficulties of supply.

Always on the side of publications, after market, Unibail-Rodamco will present its second quarter results and Ubisoft announce its first quarter 2011-2012 revenues.

Five days before the end of the selection process for the leadership of the International Monetary Fund (IMF), supports the two candidates, Christine Lagarde, French and Mexican Augustin Carstens, continue to occur. That night, it was Canada and Australia have shown their preference for the Mexican. "Past experience of the IMF Agustin Carstens, coupled with his achievements as Finance Minister of Mexico and his current position as governor of the Mexican Central Bank, the very well prepared to understand and address the challenges facing the global economy, 'the two countries in a brief statement.

Still, while Germany shows loud and clear preference for the French candidate, the support of both countries to Carstens appears more timid.Australia and Canada underline the very strong indeed credibility of both candidates and their "weapons" to ensure the legitimacy of the IMF. This commitment shy, Mexico seems to reap the benefits of an intense lobbying. June 7, after a meeting in Ottawa with Canadian Finance Minister Jim Flaherty and the boss of the Bank of Canada, Mark Carney, Augustin Carstens had already revealed that the country would welcome a new head of the IMF International from an emerging economy. This is now confirmed. Besides these two new support, the Mexican has the support of a dozen South American countries.

For Nicolas Sarkozy, has already achieved success

This joint statement does not seem to really change the forces.Canada is indeed at the head of a constituency (group of countries) representing only 3.61% of the votes in the institution. The only real surprise, Ottawa will generally be the position of its U.S. neighbor … who, in turn, always reserves his choice.

The latest statements by Timothy Geithner, however, argue for a broad preference for the French bid. Through a spokesman, U.S. Secretary of the Treasury has in fact hired Thursday, "strong leadership skills and experience of the Minister," making it a candidate "exceptionally competent" for the position Executive Director. If the United States confirmed this view, Christine Lagarde, who already has the support of Europe (almost one third of the votes on the Executive Board of the IMF), garnering 16.8% of extra votes.French side, the case is already bent to Nicolas Sarkozy, who is already winning his Economy Minister, before the final decision expected by June 30: "A woman at the IMF, is history! And that's us! "The president reportedly said according to remarks reported by Le Parisien.

Finally, the French enjoy today to the disunity of the emerging countries, the so-called BRICS (Brazil, Russia, India, China and South Africa). Faced with their indecision, Carstens strategy to present himself as the candidate of developing countries, seems to have a hard time fly. Especially since his whole campaign, and during his oral exam Thursday at the IMF, Christine Lagarde has repeatedly hammered his desire to ensure, if elected, more representative of emerging countries in the institution .

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"IMF supports Lagarde to multiply

While EU leaders try to reassure financial markets by removing any idea of ​​restructuring or default, the rating agencies to drive endless Greece. Moody's after the Ascension, Standard & Poor's downgraded three notches note of Greece on Whit Monday. And what a month after having been lowered by two. Another two notches and the country would be in default. "The deterioration reflects our opinion that there is an even higher risk of one or more defects," the agency said in a statement, while the debate rages over the possibility of restructuring the public debt of Greece.

S & P believes that, as part of a restructuring of the Greek debt, the private sector (banks, investment funds, insurers), drawn on, would be faced either a "trading securities" or an "extension maturities.Such operations would be considered "as a failure" by the rating agency, and in this case, it could assign a note to Greece even lower, relegating it to a situation of partial default.

Standard & Poor's stressed, however, it could stabilize the country's rating to "CCC", if the euro zone was a solution that does not correspond to a default under its criteria, even taking into account the risk of debt restructuring "in the form of a discount" by 2013.The U.S. rating agency added that Greece can not go on the financial markets in 2012 and "probably later", as agreed under the Emergency Plan supported by the EU and IMF for the country .

This did not cause further deterioration of sharp declines in U.S. stock markets, Wall Street still showing slight increases: 0.23% to 11,981.28 points and the Dow Jones + 0.18% to 2648.30 points for the Nasdaq. Credit rating agencies have not yet won their showdown. Meanwhile the reactions of financial markets on Tuesday.

From our special correspondent in Los Angeles.

LE FIGARO. – After the loss of 277 million to a turnover of 3.6 billion last year, will you become profitable again in fiscal year 2011-2012, which began April 1?

John Riccitiello – Yes. Electronic Arts will be the recipient this year. But let me tell you that since 2009, according to U.S. accounting standards known as non-GAAP, the group is profitable. Last year we made a profit of 70 cents per share and cash flow generated by economic activity of the company was 340 million.

What is your progress in selling games dematerialized?

Last year, digital distribution accounted for 23.5% of group turnover, with 27% last quarter. This year, we should generate over a billion dollars on a turnover of around 3.8 billion.So we will be increasing. Last year, the increase of turnover in sales dematerialized game was 46%, growth is incredible.

All your games do they need to have a version for smartphones, tablets, PCs and social networks?

The market is changing. A few years ago when you were a player you used to play on one console or a single computer. Now, most consumers have a console, a smartphone or tablet and a Facebook account. We do not look at how the public revenue but when he plays. Consumers use all their facilities for entertainment via the Internet. We are in a unique position to be number one or two worldwide in games for social networks, PCs, smartphones, game consoles and "micro" transactions.

Electronic Arts Will he beat Zynga, the champion of games for social networks?

I want to be number one on all platforms. But in games for social networks we are number two, behind Zynga. We will propose additional games. We hope to beat them, but I do not know when it will happen.

How do you explain that your market capitalization of 7.6 billion dollars while Zynga is estimated around 10 billion?

In general, investors refer to multiples of profits to value companies. Our market capitalization is about 20 times our earnings expected by Wall Street. The social network LinkedIn is capitalizing approximately 100 times its future profits. Zynga is estimated at an unbelievable level. Investors were still in their sights a profession as "hot." Now, what are the social networks.Financiers believe that Facebook, Zynga, Groupon or LinkedIn will be the next Google. These companies are valued using a different criterion, that of promise. But they will not all win.

Fifa 12 game has just added a social component with Part Football Club and you'll soon launch the Social sims …

We try to provide the best possible experience in all media and all platforms. This will not necessarily be the same game but we want to connect the data for you to be recognized in all media and gaming experience to continue, even if you do not have exactly the same functions no faxing payday loan.

What do you expect a social version of The Sims, which will extend the experience on Facebook?

We sold a total of 140 million since the launch sims the gameI think we will have between 3 and 10 million players per day for Sims Social. This is a new market. We could not achieve our revenue in 2010 only with games sold for less than a dollar a piece! But this activity will help boost our business in the Sims. This is the secret of the business in video games.

What is the secret?

When something works, it does more, otherwise it makes less. Add component contributes to increase revenue from one year to another. The platform for downloading and Origin game sales, which we announced in early June, will help increase our revenues.

You're more interested in Ubisoft, where you controlled between 15 and 20% of capital?

I've never been. We never wanted to buy. We realized a reasonable profit by selling our participation last year.I like Yves Guillemot of Ubisoft games, as Michel Guillemot, who led the company for mobile games Gameloft. I think the best asset for Ubisoft's Guillemot family and for the best platform in Gameloft. I never saw these companies as a direct competitor to Electronic Arts.

What will be the major massively multiplayer game that you run this year?

It will be "Star Wars: The Old Republic" will be available on Origin. I think we will see a blurring of boundaries between different versions of games for mobile, shelves, brackets and to those subscriptions.I do not think we would start a simple massively multiplayer game now because of market developments.

Where are you with your calls Activision $ 400 million for the departure of two founding Infinite Ward's studio, which developed Call of Duty, and now working for Electronic Arts?

Great talents often go to companies that perform the best job. They filed a complaint against us. But you know, we're in the entertainment industry, so there may be much ado about nothing. On this issue, we have not made provisions in our accounts.

Is this a great loss to have seen your Assistant Chief John Schappert, join Zynga?

Yes. But that's life business.Last year, 212 engineers went to competition and we've hired 384.

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The digital adventure continues for Madame Figaro. This Friday, the magazine will launch the i-mad 2, the second issue of the magazine free interactive proposed on the Apple tablet. A second edition promises to be "ever more chic, shock and surprise."

As with the previous i-mad 2 will use technology developed by Adobe Digital Publishing Suite, a first in France in the world of magazines. This solution, used in particular by Wired magazine in the U.S., will control the process of creating content across a chain of production."A technology that delivers high-impact interactions such as panoramas and 360 degree spins," said a statement.

This month, the magazine will feature interactive "all these women who have the keys change hands" through a selection of articles of Madame Figaro, rich content and interactive videos. This special issue will draw such a portrait of Lady Gaga and propose a new meeting with Georgia May Jagger. Visitors can also explore the rising French actress photos, immortalized by Cedric Klapisch or unpublished portraits by Peter Lindbergh.

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