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Beyoncé is committed to the Telethon. The American singer, very involved in helping victims of Hurricanes Katrina and Ike in the United States, joined this year for 25 years BrandAlley appointment. 2 and 3 December next, dates of the Telethon, the site of private sales balances up to 70% because the clothing brand of the star, House of Deréon. The full benefit of these sales will be donated to the Telethon, said the private sales site.

House of Deréon, brand launched in 2005 by the singer in partnership with her mother Tina Knowles, markets especially its models – sold around the equivalent of 100 euros – the United States and Canada. But France is a market that does not neglect Beyoncé.His latest album, "4", it was number one record sales this summer, thanks to intensive promotion conducted by the singer in the French media no teletrack payday loans.

The operation could also be a carrier for private sales website BrandAlley. With a turnover of 70 million euros in 2010, the site just yet to reach the level of its competitor, vente-privee.com, which dominates the area. Last year, BrandAlley has diversified its business by offering its customers not only of unsold at bargain prices, but also collections in progress. The site, rumored consider a stock market listing, this year is between 40% and 45% growth.

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Noting with relief progress in the transition of Italy and Greece, the U.S. stock markets should continue their momentum on Friday. The Dow Jones moving up 1.06% to 12,030.21 points, the S & P rose 1.40% to 1257.10 points and the Nasdaq, 1.18% to 2656.10 points.

Illustration of this calming the markets, interest rates and French italients relax. Relaxing on the European bond market begins today in the morning with both a decline in rate to 10 years in Italy, far below the 7% and a reduction in the yield spread between 10-year Germany and France with 159 points.

In Greece, the new Prime Minister Evangelos Lucas Papademos renewed Véniélos Finance. In Italy, the Senate passed the economic measures promised to the European Union, until the House of Representatives to do in turn.Which would open the door at the start of Silvio Berlusconi is expected to replace the former European Commissioner Mario Monti.

The market welcomed the strong performance of Disney

Oil prices rose slightly at the opening Friday in New York, watching the market with relief progress in the transition to the head of Italy and Greece. Around 3:10 p.m. (Paris time) on the New York Mercantile Exchange, a barrel of "light sweet crude" for December delivery traded at 98.06 dollars, up 28 cents from the previous day.

On the foreign exchange market, the euro gained ground against the dollar Friday, supported by renewed hope on the situation in the eurozone, currency traders who are particularly reassured by the evolution of the political situation in Italy, which is expected to succeed Mario Monti Silvio Berlusconi.

2010 marks a departure for French exports of military equipment. With a total of 5.12 billion euros, they are falling over 8.1 billion garnered in 2009 (6.5 billion in 2008). The objective of Paris was to beat all its records by signing for "at least 10 billion of export contracts" is more or less the equivalent of what the French army spending for its own every year.

Nevertheless, the government notes in the twelfth edition of its report to parliament on arms exports to France for 2010, "France has maintained fourth largest exporter of defense equipment (…) in a situation difficult ".

The world export market has stabilized at 70 billion euros.And in total military spending worldwide have slowed to 1.127 trillion euros, an increase of over 1% against a growth of 5% per year between 2001 and 2009. "Over the decade," the report notes, "the United States, the European Union, where Britain and France stand out, Russia and Israel share 90% of the export market."

The decline in export activity in 2010 due to the lag of several large contracts – as in 2009, with sales in Brazil of four submarines and 50 helicopters – that France hoped to sign the year last.

Remarkable performances

In discussions since 2009, the contract for the sale of two ships of projection and command (BPC) Mistral class in Russia was finally signed in June 2011 between DCNS and Rosoboronexport to 1.1 billion euros.It is therefore not recorded in 2010.

And ongoing negotiations with several countries to sell the Rafale combat aircraft built by Dassault Aviation, have not yet been completed. Among the most promising, the Brazilian has cooled with the decision of the President Rousseff to defer any decision to buy 36 fighter in 2012. The second, United Arab Emirates, is still active.

Negotiations, that France hoped to see succeed in 2010, continues with Abu Dhabi. Just over a week, Gerard Longuet had found that Paris had entered "a final negotiation." The defense minister had described as "very high" probability that the contract is concluded. France and the UAE have been negotiating the sale of 2008 copies of 60 Rafale.The French fighter is also short list in India along with the Eurofighter, developed by EADS, BAE and Finmeccanica to supply 126 aircraft to the Indian Army.

France can also expect to have the benefits of its commitment to Libya where the effectiveness of French equipment was again demonstrated (after including Afghanistan) under real conditions in a theater of operation. Of these, the performance of Tiger helicopters (EADS) and the Rafale, whose versatility allows him to perform all the tasks (surveillance, attack in depth, defensive etc.) were noted. "This is the only aircraft in the world capable of performing such a feat today," says a military engaged in Operation Harmattan.

For France, the stakes are high because the Rafale irrigates the French industry, including Ile-de-France and Aquitaine.The French fighter involved 500 industrial partners and represents more than 8000 jobs in total.

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A consensus was quickly found, this weekend in Berlin, to issue in the campaign around the packaging of products Monoprix the thirty-eighth prize in outdoor, which annually recognizes the best advertising campaigns. Although already won several awards in national and international awards, the advertising posters designed by the agency Havas City have once again a hit.

Chaired by Mercedes Erra, Executive President of Euro RSCG Worldwide and co-founder of BETC Euro RSCG, the jury of this new edition has lamented the poor quality of the 217 campaigns submitted for its assessment. But to his credit tightening campaign stand out visually strong, with texts often licked, like the campaign Monoprix, inspired pop art was to "put beauty in the city," as pointed out by several jurors .Slogans like "No daily newspaper" or "milk it can be beautiful" had flourished in the streets in late 2009 to praise the demand for aesthetics of a distributor of consumer products.

Convened by the Union of outdoor advertising (UPE) and in the presence of the main display (JCDecaux, Clear Channel, CBS Outdoor and Insert), professional, creative and business, have this meeting every year to discuss progress outdoor advertising, which includes, in addition to traditional posters, all the displays events and new digital media.Mercedes Erra defended a political vision of the poster, "height of commercial art," she says, both "political" and "cry" as constitutive of the "declaration of a leadership brand."

3000 to 2012 screens

During their deliberations, jurors have widely reported the arrival of the digital display, which should change the ways of working paperless payday loans. None of the award-winning campaigns have used this new technique. The co-founder of the agency Herezie, Andrea Stillacci, regretted that there is not "sharing opportunities between advertising agencies, media agencies and displays, as there are already on the Web ".Digital billboards should represent only about 3,000 screens in 2012, a small percentage of the park, and focus on protected sites (airports, railway stations, subway, shopping centers).

The display, which accounted for 1.2 billion net revenue for the media in 2010 according to the IREP, is the third preferred advertising medium for advertisers, according to the press and television. All operators have plans in digital. But the conversion of all signs to digital is not for now. "2012 will be a year of starting," said Philippe Baudillon, CEO of Clear Channel France. The "business model" current display is not ready for such a switch, which requires huge investments and the total revision of the management of media plans of advertisers.The digital opens up for display, with campaigns more reactive, but new rules of creative play.

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The major index futures on Wall Street, announce an opening slightly lower on the NYSE. After four sessions of strong gains in a row investors should reap a share of their earnings per caution. Attention should be reinforced by several major deadline ahead.

Vote at high risk in Slovakia

Investors in the U.S. and Europe will continue to follow step by step développementsde the debt crisis in the eurozone. The latter is suspended by a vote very uncertain of the Slovak Parliament on Tuesday that could block the strengthening of the Financial Assistance Fund of the monetary union, the main instrument to hope to stop the contagion of the debt crisis, banks in particular.Investors also await the release later in the day of the minutes of the Fed and the announcement of Alcoa, the first tenor of the coast to announce its figures for the third quarter. The euro area, which has so far failed to stem the debt crisis, has the "political will" to overcome, reiterated on Tuesday German Chancellor Angela Merkel during a visit to Vietnam. Jean Claude Trichet, the outgoing president of the ECB, for his part said that "clear decisions" were necessary in view of the seriousness of the situation. He said the crisis has reached a "systemic dimension."

Berlin and Paris reassure markets

The willingness of the Franco-German recapitalize the banks and out of the spiral of debt crisis, like in Europe, supported investor sentiment for several days.Monday, U.S. President Barack Obama gave his full support "to the strategy of Nicolas Sarkozy and Angela Merkel." The latter, meeting in Berlin on Sunday pledged to respond "lasting and comprehensive peace" to the crisis in the euro area for the G20 summit in Cannes, 3 and 4 November. About the difficulties of the European banking sector, the two leaders said they were "determined to do whatever it takes to ensure the recapitalization of our banks." Again, the "details" will be specified later, they promised, while the EU summit scheduled for October 17 and 18 was postponed to October 23 to allow more time for officers to prepare a response "global" . Investors will pay particular attention to responses to the Greek question, the epicenter of the crisis.The leading European finance ministers, Jean-Claude Juncker, said yesterday that a discount of over 60% for creditors of Greece was possible.

First dance of Quarterly Results

In the U.S., the season of quarterly results of large companies to begin on Tuesday after the close of Wall Street. As usual, the aluminum giant Alcoa will kick-off for these publications. Follow in particular, PepsiCo Wednesday, Thursday, JPMorgan Chase and internet group Google and finally, Friday, Mattel. Analysts bet on an average increase of 13% earnings per share for the third quarter.

On the macroeconomic front U.S. investors await including the minutes of the last Fed meeting on Tuesday in 20 hours.

On the foreign exchange market, the euro is trying to go against the greenback.By late morning, the euro bought 1.3602 dollars against 1.3645 dollars late Monday. Oil is, him stable. The barrel of "light sweet crude" for November delivery gained 18 cents to 85.59 dollars. A barrel of Brent North Sea crude for November delivery gave a small 14 cents to 108.81 dollars.

Great success for the iPhone 4S

The side of values, Goldman Sachs should probably record a loss in the third quarter, which would be only the second quarterly loss in history of the giant Wall Street analysts expect Citigroup.

Apple announced its iPhone 4S has received one million pre-orders in the space of a day.By comparison, 600,000 pre-orders were recorded for the iPhone 4 in the first 24 hours.

Research in Motion announced Tuesday that its BlackBerry email and instant messaging were restored in Europe, the Middle East and Africa, nearly 20 hours after the crash reported in India and the region.

American Airlines announced a reduction in flights in coming months compared to the previous year, citing among other adverse economic conditions. American Airlines said its capacity during "the late fall and winter" would be reduced by 3% over the previous year.

The title of the group that Alcoa is required to publish its quarterly results after the market will be particularly surrounded.

Vallourec disappoints investors. In a statement on the occasion of an investor day in Brazil, the Group revises down slightly its forecast for gross operating profit (EBITDA). "Considering the cautious attitude of distributors in markets outside energy due to economic uncertainty, the EBITDA of the second half of 2011 should be at a level similar to that of the first half of 2011," said the group was counting far on a GOP "slightly higher".

Intended as reassuring, Vallourec ensures that the environment is now positive for the energy markets it supplies.It provides always an increase in production output and turnover in the second half, compared to the first, as he had indicated at the end of July release of its first half results.

Good prospects ahead

For operators of the Paris Bourse, this caution does not reassure. To 11 hours, unscrewed from the Vallourec share price 4.30% to 42.09 euros in a market down 0.40%. Time reserved for the decline, the title was back in the fall of scoring more than 8% in early trade. "This is another disappointment confirming our negative scenario for action in the short term," said one trader faxless cash advance.

CM-CIC has also reduced its earnings forecast for the coming years. However, "after two years of transition in 2011 and 2012, the recovery results in 2013 will be very sensitive," the broker understands."Vallourec has shown that the evolution of its global business model will make the group more competitive and increase significantly its medium-term results."

This view is shared by the management of Vallourec, which considers that the negative impact of new projects, including the new steel mill and pipe mill in Brazil and the mill in the United States who will be commissioned in mid-2012, the Gross operation of 2012 should be reduced to about 60 to 80 million euros. The next year should also benefit from price increases implemented in 2011. The group should provide more detail on this last point when publishing its quarterly results on November 9.

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Yves Rocher wins first place in the ranking of companies preferred the French. This is indicated by the barometer Posternak / Ipsos released Sunday. According to a survey conducted in late September, the specialist in cosmetic dethroned then Peugeot. For Claude Posternak, chairman of the communications agency quoted by the Journal du Dimanche, the ranking "award both a cost-speaking consumers in times of crisis, a successful family business dynamic in the world and Finally a good fit with the expectations of society for more naturalness. "

Yves Rocher then steals the show from Citroen and Peugeot, which occupy the second and third place.Both brands of PSA, used to the top of the rankings are closely followed by Airbus, the only company in the first ten to score an increase over the previous edition dated June.

Banks still pending

Buffeted by the stock market, banks are unloved by the French. Frontlines to the problems of sovereign debt in the euro zone, this side of love see their melting: the index of average image of the banking sector down 18 points at half. Societe Generale dropped to 29th place out of 30 (-38 points), BNP Paribas in 28th place (30 points), Crédit Agricole on the 25th (29 points) behind the Crédit Lyonnais, 24th (14 points).The gap widens further with mutual banks, which enjoy a good opinion among respondents, like the Crédit Mutuel, ranking 11th.

L'Oreal, the 17th is still suffering from the case Bettencourt while Total is the least loved the company of the French, "crystallizing on behalf sensitive issues: the environment, purchasing power, sharing of wealth and taxation," says Claude Posternak. Overall, it notes that the average index of the image of French companies dropped sharply (-8 points). A decline that is equal to that which followed the subprime crisis in 2008.

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The Unedic Thursday sharply revised its financial projections and employment for 2011 and 2012 following the economic downturn. And the results are anything but good. While the unemployment insurance system in late May included a slight increase in unemployment this year (12,000), it is now estimated that 144,100 more job seekers through the doors of employment center in 2011.

A variation in the end, more than 130,000 people! Worse, for next year, the decline was announced before the 91,000 unemployed in 2012 should eventually turn up … 123,100. Or, this time, a delta of close to 215,000 job seekers.

Job creation in 2012 will also suffer from the slowdown by 2013.According to projections by Unedic, they will simply be divided by 2.5, to stabilize below 70 000 in late 2012.

13 billion euros of accumulated deficit late 2012

The effect on the finances of the unemployment insurance system is important easy to get unsecured personal loans. The deficit for 2011 is expected to increase to 500 million euros, 2.5 billion tangent again. And over 272 million anticipated four months ago for 2012 will turn into hole of nearly $ 1.8 billion. Result, the deficit which was initially just exceed 10 billion by 2012, also off again on the rise and be around at the end of next year, the $ 13 billion.

"These poor results do not Unedic in a dire financial situation, however, reassured the president, Gaby Bonnand. We have the means to meet our commitments and pay allowances.We just need to remain vigilant because it will be difficult to borrow in the markets, given the situation worse. "

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The debate increasingly keen on tax loopholes, which confirms that in each there is a lobby ready to bark! – Would almost forget that the draft supplementary budget for consideration Tuesday in the National Assembly is primarily to validate the plan to support Greece, July 21 designed by the Heads of State and Government. Paris wanted to quickly translate into national law, to enable the European Financial Stability Fund (EFSF) to be operational by the autumn.While some of our European neighbors dragging their feet, "France is the first country in the euro area to become involved in the adoption process", and was praised Tuesday the Minister of Economy, Baroin.

The votes of parliaments must give the green light to the Fund to make it more flexible: if the process goes smoothly, the EFSF will in future lead to a state pre-emptively "as a precaution", "finance the recapitalization of banks and financial institutions through loans to governments "and finally" intervene directly in the secondary markets sovereign debt, to avoid contagion and to fight against speculation. " The text extends the guarantees of states to these new missions.In the previous supplementary budget, the ceiling of France had been increased to 159 billion.

PS If the judge plan "inadequate" and abstain on the vote today, some members of the majority on Tuesday said they would adopt "without enthusiasm".

"Staying lucid"

Yves Bur (UMP, Bas-Rhin) in front of his colleagues wondered "if the answer to the crisis of the Greek debt does not come too late or if we do let's face at the failure of Greece to take its responsibilities ". He fears that this has a consequence: add to "a little more our own debt load."We must "stay lucid," warned the rapporteur of the Finance Committee, Gilles Carrez, which asked the vigilance of the "public debt that replaces private debt."

According to the scheme adopted by the countries of the euro area, loans made by the EFSF is a financial transaction with no effect on the deficit, public debt, it will increase the amount of guaranteed loans "as and when they pay "says the text. Remains to be hoped that the fears of investors about the ability of Greece to reform and to repay its debts do not materialize …

For now, Paris refuses to give in to defeatism. "We trust the Greek government to decline in terms of economy that is essential to condition the support they have, the Europeans and the International Monetary Fund," insisted Tuesday Baroin.Lucid on questions about the situation today, he also tried to reassure the state of the economy in Europe, "without denying that there are difficulties," the minister assured that the fundamentals were "good" and expressed confidence in the soundness of the banking model. In this context, "France is not threatened with recession," he said.

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The Socialist Prime Minister George Papandreou said today to be sure that his party would leave Greece to the economic crisis and debt at the national conference of the Greek socialist party (PASOK). "We continue the battle, not only because we believe that there is no alternative, but because we trust in our capabilities in the capabilities of Hellenism, in the possibilities of our country .I'm sure we will succeed, "he said in his speech.

2013 Goals

"People will judge us in 2013, and until then, we not only managed to get Greece to the crisis, but we have also implemented many important reforms that will lay the foundation for a different evolution of Greece in the future, "he said, cutting short the rumors of early elections.

The Prime Minister also accused the previous Conservative government to be primarily responsible for the current financial crisis. The spokesman for the main opposition party New Democracy, Yannis Mihelakis, immediately reacted. "He (George Papandreou) recognizes the economic impasse, but says nothing about its policy, which destroyed the economy and society," he retorted.In a report released Wednesday, a parliamentary commission of experts also found that the debt was low rates payday advance.

"Satisfactory progress"

Last year, Athens has received an aid package of 110 billion euros of the European Union (EU) and the International Monetary Fund (IMF). At their summit on 21 July, the euro zone countries have agreed to pay a new loan, plus a share of the private sector on a voluntary basis, for a total of 50 billion euros. Representatives of the "Troika" (EU, ECB and IMF) mission in Athens Friday to advance structural reforms in the country.

Several media have interpreted the departure precipitated considered representatives of the EU, the IMF and the ECB as a clash with the Greek Government on the extent of the effort to provide rigor to continue fiscal consolidation.But such a break was denied both by the Ministry of Finance by the troika.

She spoke in a statement of "good progress" in talks, saying had "temporarily left Athens" to "allow the authorities to complete their technical work" related "to the 2012 budget and structural policies to strengthen growth."

(With AFP)

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