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The parliamentary battle begins. The proposed pension reform concocted by the government will be examined, starting today, for three days by the Social Affairs Committee of the National Assembly. An important step, because it is the text version of the outcomes of these discussions will then be discussed in plenary session from September. However, given the still ongoing negotiations between the government and social partners, members of the majority will ensure the least possible to amend the bill.Objective: To give the government leeway in August and especially September, after the union mobilization of 7 to make concessions on the subject of harsh, assets who started working before age 18, or even polypensionnés as had already suggested Nicolas Sarkozy.

If 400 amendments have already been filed, most are from the opposition, and have very little chance of being passed. Even on the 80 from the UMP, only thirty probablelement be adopted, for instance on strengthening retirement savings. This strategy, as well as the refusal of the chairman of the committee, Pierre Mehaignerie, opening the debates to the public, provoke the ire of the opposition and unions, who believe that the three-day review that will not result 'in a mock debate.

Renunciation of certain amendments

Even some members of the majority, the coming days will gnaw their brakes. According to the rapporteur of the bill UMP, Denis Jacquat, the majority party will waive provide an automatic carry the legal age of retirement from 2018, so as not to inflame the debate, "It's a good question but it is probably not yet time to respond, "Denis Jacquet justified in Les Echos.

In an interview with the Tribune, Pierre Mehaignerie believes however that such amendment would in any case had no chance of being adopted. "I think the majority within the UMP and the New Center is not conducive to the filing of such amendment. It is very difficult to predict long-term parameters such as growth, productivity, determining the resources of pension schemes, "he says.According to Les Echos, Pierre Mehaignerie would otherwise also agreed not to make provision on the establishment of a fund financing the arduous, yet he advocates.

Despite the debate to proceed in camera, Pierre Mehaignerie chose to hold press conferences after each session in order to silence the controversy about the stifling of debate. At least one opportunity for the PS to hear his voice.

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The winners of the FIFA World Cup are Spain, Sony, Adidas and Coca-Cola. Just as some teams were able to shine on the ground (Spain, world champion Germany, third, and some emerging countries) and others have left without glory (England, Italy, France, Brazil, Argentina), three brands have also won their World Cup. Sony takes the lead of companies with the most invested in advertising during the World Cup, Adidas has created the greatest impact in terms of sponsorship, and Coca-Cola was the brand most remembered by the French, according to a study published by KantarSport (ex-TNS Sport).

Net loss of 32 million euros for TF1

But if there is a figure to be learned from this study, the total advertising investment for French television: 101.08 million euros, barely two million more than in 2006 .What to surprising when one remembers that the team had reached France to the final four years ago. "Comparatively, this represents very nearly the equivalent of television advertising budget for Renault in 2009," Bruno said Lalande, director of studies pole KantarSport information.

The estimated advertising revenue earned by TF1 to about 55 million euros for a total investment of 87 million euros. Consider a net loss of approximately 32 million euros. "This loss is largely offset by record audiences drawn by the chain during the first two games of Team France," relativize Bruno Lalande. These two games against Uruguay and Mexico, which ended in a draw and a defeat for the Blues, had met respectively 14.9 million and 15.2 million viewers.And it is precisely the day the place these two games as the highest advertising investments have been made: 8.5 million euros on June 11 and 8 million euros on June 17 Although the final between Spain and Germany has generated "only" 7.5 million euros of investment in advertising for French television.

Sony takes advantage of the strategy of French Games

If one goes into more detail, Sony happens then top advertisers with the most invested in advertising during the World Cup with a total of 8.6 million euros, including 1.9 million after the group stage quick pay day loan. The Japanese brand ahead PMU (6.2 million) and McDonald's (5.4 million euros). The French Games that had happened in the lead after the first round does not even appear in the top 10."The French Games invests in advertising for the knock-out stages. The group had to achieve its objectives through the opening of the market for online games, "said Bruno Lalande.

In the war between suppliers, Adidas beat his perennial rival, Nike. "Adidas, with its visibility and paneled field teams, has provided benefits in terms of sponsorship, the equivalent of a global TV campaign with more than 250,000 30-second spots in over 210 countries. The victory of Spain for Adidas unleashed a veritable fireworks display media, "says Bruno Lalande. The icing on the cake sponsor this on television around the field when the final goal of Iniesta is another Adidas. Evidence that the supplier to the three bands can live without the France team. "The loss of the contract of the Blues is far from being a tragedy for Adidas.Quite the opposite, "says academic director of the pole information KantarSport.

Communications Coca-Cola bears fruit

Finally, the French brand that combines the most to the World Cup is Coca-Cola (57.96% of votes), ahead of Adidas (46.39%) and McDonald's (41.43%). Unsurprisingly? "Not that much, answered Bruno Lalande. For ten years we carry out these surveys, Coca-Cola was still behind Adidas. The powerful device of communication including the U.S. group via Youtube bearing fruit, as its survival as a sponsor of sport and World Cup soccer, "says Bruno Lalande.

Last but not least: media monitoring of the World Cup by the French. Contrary to what one might have thought, only 4% of French have followed the event via the Internet (Facebook, YouTube …) against over 64% watching television."The early elimination of the Blues had an impact on the consumption of the French media, which has significantly slowed the use of other media including Internet," says Bruno Lalande. Once the team he supports is removed, the fan tends to be less reactive to turn to the media like the Internet.

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Industrial projects of Renault in Russia are becoming clear. In cooperation with its Japanese subsidiary Nissan, the automaker in diamond should invest 300 million euros in the construction of a plant of national carmaker Avtovaz, which holds 25% stake. The goal: to produce three new small car from 2012.

This information has been reported by the Japanese business daily Nikkei, citing the chairman of Avtovaz, Igor Komarov. The total investment on the site amount to 400 million euros, Renault and Nissan, taking on two of them three quarters.

The models will then be marketed by each group its name, from 2012 or 2013 will come out every year with assembly lines, 150,000 Renault, Nissan 75,000 and 75,000 vehicles Avtovaz Lada brand.One way for the firm of Togliatti (980 kilometers southeast of Moscow) to benefit from technologies developed by the Franco-Japanese. Last March, the three partners had already announced the creation of a new common structure to increase the use of parts produced in Russia and improve the quality of suppliers.

Restructured, Avtovaz returned to the green

This announcement follows the presentation on Thursday, the financial restructuring plan Avtovaz, which plans from Renault investment of 240 million euros in the enterprise technology and materials no fax cash advance. In return for this, and in accordance with his wishes, the French manufacturer keeps intact its stake in the Russian manufacturer, while the conglomerate state Rosstechnology increases his (29%).In contrast, the investment bank Troika Dialog sees its participation diluted. The cards will be reshuffled in 2012. Like all builders in the country, Avtovaz has benefited greatly from program scrapping set last March by the Russian government, which has also planned to extend it.

At the price of a heavy restructuring, the group that there is less than a year, was on the brink of the abyss, even recorded a profit of 1 billion rubles in the second quarter (25 million euros). Nevertheless, the models produced by Avtovaz, including the famous Lada, are far from holding the rope against the European competitors, even if the manufacturer holds 30% of Russian market. "He does not let the success of the plan of scrapping done overshadow our true goal: to modernize the company, recently recalled the Prime Minister, Vladimir Putin the President of Avtovaz, Igor Komarov.Under the watchful eye of the Kremlin, the objective of the three manufacturers, Renault, Nissan and Avtovaz, is taking 40% of Russian market in 2015.

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As usual, Alcoa starts the ball results in the United States. And the least we can say is that it starts well. For the second quarter, the U.S. producer Alcoa aluminum in the green came back in the second quarter, with net income of $ 136 million, against a loss of $ 454 million a year earlier, and praised the "prospects excellent.

The turnover reached 5.187 billion dollars, well above the 5.02 billion forecast underlying the market.

Consumption of aluminum prospects up

"The growth of our revenues and our earnings due to higher volumes of end markets and gains from our productivity program," said CEO Klaus Kleinfeld said in a statement issued after-hours trade .He added: "The outlook for Alcoa and the aluminum are excellent.

The group also said it had received during the period April to June, in addition to higher volumes and productivity improvements, favorable currency effects and a reduction of energy costs, which more than offset a slight reduction in selling prices.

"Given this improvement in final demand, we are raising our projection of consumption of aluminum 10 to 12% this year" in the world, "he concluded.

At the New York Stock Exchange, Alcoa has lost the action Monday at the close 0.64% to 10.87 dollars in a market up 0.18%.

The CAC 40 begins the week in positive territory. At the opening, the benchmark index of the Paris Stock Exchange gained 0.23% to 3562.70 points. This gain is difficult to maintain and to 10 hours, the ACC is slightly in the red (-0.13%).

This morning, Asian markets have chosen a conservative increase in the wake of the positive closing of Wall Street Friday. U.S. markets ended the week on a fourth consecutive session progress (0.57%).

The LSE has also opened up, the Footsie index gaining 0.34% to 5150.41 points. The DAX index of the Frankfurt Stock Exchange has its open side for a gain of 0.24% to 6079.95 points.

In Paris, the stock reached Friday to keep the threshold of 3,500 points, allowing the benchmark index of snatch 6% in five days. On Monday, investors will try to keep this momentum. The meeting, however, looks very calm on the side indicators.The markets have learned before market that current account deficit had settled in France to 4.5 billion euros in May, from 2.9 billion in April, seasonally adjusted data.

The rest of the week will be loaded, the U.S., several interesting publications such as the budget (Tuesday), sales information (Wednesday), registration weekly unemployment (Thursday), or the index of sentiment consumer (Friday).

Caution is also placed on the European stock exchanges should begin when the ball Publications overseas credit reports free. From Monday, Alcoa will launch the festivities with the results of its second quarter.

Zodiac rejects the advances of Saffron

As for values, the supervisory board for Zodiac (2.78% to 40.89 euros) announced Sunday that he would not pursue a business combination proposal made by Safran.

Alstom (-0.12% to 38.68 euros) was applying for the construction of four stations on the route high-speed rail that will link Jeddah to Mecca, said Sunday the company to Saudi Railways ORS .

Carrefour (0.61% to 34.81 euros) is to publish its second quarter results on July 15 after the close of trading.Analysts already expect a turnover of 24, 78 billion euros (+5.7%) including 10.29 billion in France (+1.6%) and 5.18 billion (-0.6% ) in hypermarkets.

Cameo (0.61% to 162 euros) announced Friday for the second quarter decreased by 11.3% of its sales, surface and currency comparable because of the lag of a week of dates on balances as of June July. The turnover for this period amounted to 190.2 million euros, up 1.1% on published data.

Total (+0.69% at 38.56 euros) had launched legal proceedings to challenge the decision of the Court of Appeal of Douai to force him to reopen his site Dunkirk.

This is the most reassuring news announced by the U.S. authorities for more than two months. According to Coast Guard Admiral Thad Allen American to oversee cleanup operations in the Gulf of Mexico, BP should be able to contain 100% the gap in the well from which oil flows to by Monday. A new funnel, bigger than previous ones, is currently installed by the British oil.

This funnel, called "Top Hat Number 10", should recover up to 80,000 barrels of oil per day (12.7 million liters), against 25,000 now. The authorities are optimistic that based on their assessments, the well lost more than 60,000 barrels per day. The previous dome will be first removed. A large quantity of oil escape so well for 48 hours.But once the new funnel posed, the results will be immediate, promises Thad Allen.

Since April 20, the day of the explosion of the Deepwater Horizon platform off the coast of Louisiana, BP has increased its attempts to clogging, all unsuccessful.

No stop before August

BP was more cautious in its forecasts. Bob Dudley, responsible for managing the disaster, spoke of another scenario where difficulties in installing the new funnel could delay the time from Monday to Thursday.

But authorities are confident: "We have the climate we need," said Thad Allen. The admiral, however, required to calm the enthusiasm that followed the announcement. "I used the word 'contain' and not 'stop'," he commented.According to him, the well would not be closed as well as two-pass will not be completed free instant credit score. These wells, dug deep to inject cement and mud, should not be installed until mid-August. Once the leak stopped, the extensive cleaning and restoration of the ratings will continue.

Anadarko does not pay

On this last point, BP was again struck Friday denied Anadarko Petroleum. The company, which owns 25% of wells responsible for the spill, said she would not pay the $ 272 million that BP is asking her to cover their share of cleanup costs, according to U.S. law known pollution.

On June 18, the tension was raised a notch between the two partners lorsqu'Anadarko stated that the explosion of April 20 on the platform Deepwater Horizon, "was preventable and was a direct result of decisions and actions BP unthinking.

In another e-mail sent Friday, a spokesman for Anadarko, John Christiansen, however, felt that his group remained "committed to working in good faith with BP to reach a satisfactory resolution."

BP is now awaiting the response of Mitsui, which owns 10% of the wells. The British oil giant is claiming $ 112 million for cleanup costs.The company has not yet made its position.

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Fourth day up to the Paris Bourse. This Friday, the CAC 40 has continued to rise started Tuesday and continued Wednesday and Thursday. The key index in Paris was up 0.46% at closing.

At the end of the week, and the CAC 40 gained 5.8%, from around 3360 points to 3554.48 points exactly at the close on Friday.

Elsewhere in Europe, the LSE has been 0.54%, to 5132.94 points while the German Dax rose 0.49% to 6065.24 points.

Yesterday, the index in Paris had passed the milestone of 3,500 points, reassured by U.S. data entries weekly unemployment benefits.

The euro has weakened a bit about him on Friday, while European ald evisa Thursday passed up the psychological and technical $ 1.27.

In France, French investors have learned that before the opening of the Hexagon industrial production had rebounded strongly in May rising 1.7% after falling 0.5% the previous month, according to Insee. Economists had expected an average growth of 0.4% of industrial production in May

EADS tanker of the series continues

EADS (0.53% to 17.01 euros) said it had responded to the call for tenders for tanker aircraft to the U.S. Air Force, on the eve of the deadline for the takeover bids . In addition, the World Trade Organization announced the postponement of the publication of a report on an action by the EU against the United States regarding subsidies granted to Boeing.

Kaufman and Broad (2.23% to 18.14 euros) issued a revenue down 7.6% to 385.7 million euros in the first half, below expectations.But reservations are up 55% to 675 million euros and the property portfolio is up 50% over one year.The gross margin reached 17.1% against 12.9% in the first half of 2009.

Areva (5.11% to 347.55 euros) announced Thursday it would investigate the possibility of building a second nuclear reactor in the Canadian province of New Brunswick.

Mestrallet, CEO of GDF Suez (+0.4% to 24.96 euros), confirmed Wednesday that negotiations with suppliers in Norway, Holland and Russia to obtain lower prices.

The German utility E. ON has indicated in an interview with Les Echos on Friday that he would be "very interested" in acquiring a stake in EDF reactors (-0.91% to 31 euros) to help extending their lifespan.

Moreover, the banking sector with the exception of BNP Paribas (+1.05% to 50.09 euros) suffered some profit-taking, like Credit Agricole (-1.13%) or Societe Generale ( -0.98%).

Similarly, the automotive sector should still react to earnings announcements commercial Renault and Peugeot this week. Titles manufacturers earn 1.13% respectively to 33.45 euros and 1.94% to 23.09 euros.

Bernard Arnault regain its leadership among the rich. After having given way in 2008 to boss Gerard Mulliez Auchan, the boss of LVMH prances again tops the ranking of richest people in France, published Wednesday by the weekly magazine Challenges.

Arnault's fortune amounted to 22.7 billion euros, against 19 billion for Mulliez. Among the top three also included Liliane Bettencourt, whose name is now mentioned more as the protagonist of a politico-financial series and its maintenance in the third-largest fortunes in France.

"2010, the year of the crisis for the rich"

Despite the context of crisis, the profits of the rich have increased compared to 2008 payday loan lenders.According to the study, the total capital assets of the 500 largest French professionals has increased by 25% in one year, from 194 to 241 billion euros. That figure remains below the record level of 2007 (280 billion euros). The weight of the 500 largest fortunes in the French economy has also declined from 17% of gross domestic product (GDP) three years ago to 12.4% today.

Several indicators suggest that 2010 will be "the year of the crisis" for the rich, notes the weekly. In one year, the title LVMH has indeed jumped 40%, like that of L'Oreal.

As in Asia this morning, the CAC 40 has taken great colors on Tuesday. The benchmark index of the Paris closed up 2.73% and finished well beyond 3400 points, 3423 points exactly. Investors changed course in Paris while on Monday, the ACC has approached its lowest level this year at 3332 points (-0.48%).

Elsewhere in Europe, the same trend: the Ibex-35 index of the Madrid Stock Exchange Tuesday ended up 3.59% at 9615 points, strongly supported by banking stocks and the FTSE in London gained 2.93% to 4965 points while in Frankfurt the Dax was 2.15% awarded to 5940 points.

The euro also continues to rise, which was accentuated in session after the publication of an ISM service activities in the United States still above 50. Around 18 heurse, EUO rises from 0.84% to 1.2649 dollar.

Despite this rebound, volatility remains very strong markets.These days, investors were not reassured by the mixed indicators published last week, the United States as in the euro area. The doubts about the speed of global economic recovery weighed increasingly on morale.

On Tuesday afternoon, the markets await the opening of Wall Street may choose to pursue. U.S. markets open again after an extended weekend related to the national holiday. The meeting will begin with the analysis of the PMI services which will be published shortly after the opening. Apart from this indicator, no other major news is expected.

Alstom to

Alstom was up 4.46% to 38.4 euros. The Saudi-French consortium, joining Alstom and SNCF, has in fact likely to report a TGV project in Saudi Arabia.Contract Amount: at least 10 billion dollars according to Philippe Mellier, President and CEO of Alstom.

The rating is also taken up by the rebound in bank Credit Agricole (5.43%), Societe Generale (6.27%) and BNP Paribas (4.23%) are among the highest increases.

Air France (Air France-KLM), which posted a record loss last year, plans to cut 4109 jobs over the period 2010-2012 to meet the air transport crisis. The stock gained 3% to 9.81 euros.

Areva (0.81% to 328.65 euros) should always be led by Anne Lauvergeon. According to sources close to the matter quoted by Agence France Presse, Nicolas Sarkozy has decided to maintain the group's boss at his post until the end of his mandate.Rumors had often reported the contrary.

Also in the nuclear site EPR Flamanville, led by EDF (+1.3% at 30.67 euros) also suffer delays. An audit suggests a period of 24 months. EDF expected to make the announcement soon.

Finally, investors should still respond to the publication by Stephane Richard's strategic plan of France Telecom (2.68% to 14.75 euros) for 5 years. The operator also wishes to reach 300 million customers around the world to this date and hire 10,000 people by 2012.

Please note that Club Med has increased by almost 15% Tuesday.

Being supported to emergencies at the hospital, attend university, to renew his passport, family allowance … so many steps synonymous obstacle course, that the Government wants to simplify and facilitate.

While the government has launched a hundred administrative simplification over three years (on average, one per department per semester) Baroin, Budget Minister, this Monday morning the first survey on the quality of public services.Focused on the quality of reception, processing applications and claims, the barometer will be published regularly to report progress.

It reveals that only 52% of e users receive a response within fifteen working days, only 69% of them are facing the good service and supported, or that 78% of users benefit from a courteous welcome from the staff.

Even efforts to

The barometer, which is very concrete, also focuses on ten main concerns of the French. It appears that on the 13.4 million patients who visit emergency rooms each year, less than half (45%) are supported in less than two hours. Monitoring this indicator will be generalized to all emergency services by 2011.

During an attack, the average response time of police is thirteen minutes.The average period of repayment of a sheet of electronic care is 3.3 days. Taxes, 9 out of 10 requests for corrections are processed in less than a month. At the employment center, 9 out of 10 entries made within five days after the first contact. And for identity papers, 82.5% of applicants had their passports within two weeks. The goal is to reach 90% in 2011.

Side claims, the administration still has work to do. Only three service offers dedicated support and explicit claims, and when this device exists, it remains difficult to access once two.

With this in mind, the government will open an online e-claims accessible via mon.service-public.fr.This fall, the customs administration will be the first to open the service.

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