Online advertising: Google gets caught at Apple
Posted by admin | Under economy, features, international, online, technology Sunday Feb 19, 2012
Apple promises to all iPhone users: using its Safari browser, they will escape hyperciblées advertisements on the Internet. The firm at the apple has, indeed, with his navigator, also available on Mac computers, an automatic locking mechanism that prevents the specialists in online advertising to place cookies on websites and thereby to determine an Internet user who accesses a merchant site is also a frequent visitor to a site about golf.
But a computer science researcher at Stanford University, California, has just discovered that Google has bypassed this protection system and collected data on the browsing habits of users who use Safari. The Wall Street Journal, which revealed the findings of this research, the Internet giant has "used a special computer program that leads the Safari browser software to allow tracing of many users."
"The Wall Street Journal distorts what happened, was immediately defended by the voice of Google's director of public affairs, Rachel Whetstone. We used a technical device known Safari to provide functionality that Google users logged into their accounts were activated. "It allows, for example, to store the click of a surfer on the button" 1 "or Google the "Like" Facebook as a Web content. This data is stored within a day on Google's servers payday loan.
Involuntary collection
But by putting a temporary marker to operate the "a" in Safari, Google has also opened a breach through which have slipped a variety of other markers that sought, them, to collect information on what users were on the Internet. These data are valuable to Google then to offer targeted advertising to users. Google defends itself by providing not have intended to collect these data.
From the revelation of the findings of this study, the giant search engine has disabled the technical device that has "opened the door" to the navigation information of Safari users. The group also noted that no personal data (identity of persons in particular) has been captured in this case. Apple, for its part, says "work to end" to this flaw.
But this incident is indicative of two forces that traverse the Web today: on the one hand, the giants of the Web, always seeking to target users more precisely, increasing the risks to the data they handle. The other, players such as Apple took the opportunity to surround their consumers ever higher walls.
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