France Televisions: Cope in favor of keeping the advertising day
Posted by admin | Under Uncategorized, finance, news, resources, technology Wednesday Apr 7, 2010Jean-Francois Cope takes the hand. The President of the UMP group in the Assembly will announce Wednesday its intention to file a bill to keep advertising on satellite TV in France before 20 hours. This announcement will be made at the symposium held at the National Assembly on public television and the abolition of advertising. This roundtable sought by the president of the Cultural Affairs Committee, Michele Tabarot, was meant "to work to refine the national representation point of view on a subject that has evolved very quickly."
Before launching this initiative, Jean-Francois Cope has met on Friday, members of the committee that prepared the 2008 reform of public television.This work had led to the passing of the Act of March 2009 confirming the decision of publicity after 20 hours on France Televisions in January 2009 and provides fully stopped in late 2011 after the passage of any television digital.
"On Friday, the committee welcomed the strong record of reform. On Wednesday, the consensus is that advertising is kept during the day on France Televisions for we have achieved a satisfactory balance for both viewers who appreciate the stop advertising after 20 hours and for public finances, "explains Jean-Francois Cope. How to reverse the legislation? "I had the intuition to propose a clause in the law revoyure to the point before the end of 2011 to initiate the complete removal of advertising," he says."In the legislative framework for co, we will propose a bill to keep the advertisement before 20 hours. This project could be voted on before the end of 2010. "
Securing the financing of audiovisual
For months, many voices to keep advertising during the day. The UMP Christian Kert's been mentioned in the "Media Buzz Orange-Le Figaro in October 2009 cash till payday. For Vice-President of the Cultural Committee of the National Assembly, it is "sustainable financing of public broadcasting while the tax on ISPs could be challenged by Brussels, and that on private channels is increased from 3 to 0.5% of their advertising revenue. It could therefore be missed around 380 million euros, a sum that advertising brings day Wednesday.Keep it avoids contributing to the French royalty or via the state budget. "In a context of fiscal deficit, a consensus will emerge on the maintenance of advertising before 20 hours," says Franck Riester, UMP.
A position that completely refutes the government. The idea that this review could take place before the summer irritating. "At this stage it is premature to reconsider the removal of the publicity given to air programming from France Televisions. In addition, this position weakens us in our discussion with the European Commission. Finally, this reform has no sense since it is now the state budget that funds the television. "Side PS, one rubs his hands. Michel and Patrick Bloche Francaix, deputies, state that "this position was that we were defending the vote of the law.The principle of reality has caught up with everyone. And the PS deputies promise "to support this bill, but on one condition: that the proposed privatization of the advertising for France Televisions will be suspended. Jean-Francois Cope did not go that far, but believes that "it is to France Televisions to review the terms of the transaction. However, the direction of France Television is not conducive to the privatization to the tandem-Courbit Publicis. ? PG and ER
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