Fnac renewed the offensive on the Web
Posted by admin | Under economy, online, resources, technology, world Thursday Mar 25, 2010LE FIGARO. – Sales of Fnac fell 1.9% last year, while operating profit was progressing. Have you preferred the return to growth?
Christophe Cuvillier. – We have managed to combine growth and profitability. Our performance is higher than the market in most countries where we operate. We gained market share in areas of the disc and video, thanks to Blu-ray, which FNAC is well placed. Most actions to strengthen our dynamic sales have begun to bear fruit, such as selling video games of chance.
In France, sales leveled off last year after two years of declines. 2010 will Does the year of recovery?
We strive to boost sales.We will continue the deployment of passion spaces in Paris, the provinces and abroad with fifteen new space devoted to comics, to the hi-fi, classical music … All three shops in Paris where we opened the first seven The growth in sales departments concerned is 5 to 10 points above average. We will also carry three to fifteen spaces our stationery.
What is your strategy to accelerate sales on the Internet?
Internet is at the heart of our strategy, we will strengthen the complementarity between the Web and our stores. Our goal is to achieve 10 to 11% of our activity fnac.com in 2010, against 9% last year. A new iPhone application will be launched in late May Customers can interact with the store via their mobile to view a product description or read reviews from users.We will also launch several community sites. Three will be in place by June on comics, manga and photography.
You've also created a "marketplace" …
The space of intermediation between sellers, individuals or professionals, and Internet was far open to sale of editorial products (books, CDs, DVDs …). It will be extended in 2010 to technical products, and offered to customers wishing to order in store. In 24 hours, the entire supply to be so accessible, wherever you be!
Apple multiplies the opening of Apple Stores in France. How do you react to this competition?
This we do not particularly pleased, but it is exciting. If Apple is so ambitious in France is that a lot of success with Fnac, where he conducts much of its sales.We will continue to be a partner with our 25 spaces dedicated to the brand.
Have you decided to sell your 40 stores Fnac Eveil & Games?
We are currently investigating several policy options.
Fran?ois-Henri Pinault, the CEO of PPR repeat last year he wants to sell the Fnac. How do you manage the company and its 14 600 employees in these conditions?
This changes nothing. My horizon is 2015-2020. We will continue our strategy is to build strong positions in stores and on the Internet in France and abroad. Regarding a future new shareholder, it will be important to respect the concept of Fnac.