Illustration of this calming the markets, interest rates and French italients relax. Relaxing on the European bond market begins today in the morning with both a decline in rate to 10 years in Italy, far below the 7% and a reduction in the yield spread between 10-year Germany and France with 159 points.

In Greece, the new Prime Minister Evangelos Lucas Papademos renewed Véniélos Finance. In Italy, the Senate passed the economic measures promised to the European Union, until the House of Representatives to do in turn.Which would open the door at the start of Silvio Berlusconi is expected to replace the former European Commissioner Mario Monti.

The market welcomed the strong performance of Disney

Oil prices rose slightly at the opening Friday in New York, watching the market with relief progress in the transition to the head of Italy and Greece. Around 3:10 p.m. (Paris time) on the New York Mercantile Exchange, a barrel of "light sweet crude" for December delivery traded at 98.06 dollars, up 28 cents from the previous day.

On the foreign exchange market, the euro gained ground against the dollar Friday, supported by renewed hope on the situation in the eurozone, currency traders who are particularly reassured by the evolution of the political situation in Italy, which is expected to succeed Mario Monti Silvio Berlusconi.

Nevertheless, the government notes in the twelfth edition of its report to parliament on arms exports to France for 2010, "France has maintained fourth largest exporter of defense equipment (…) in a situation difficult ".

The world export market has stabilized at 70 billion euros.And in total military spending worldwide have slowed to 1.127 trillion euros, an increase of over 1% against a growth of 5% per year between 2001 and 2009. "Over the decade," the report notes, "the United States, the European Union, where Britain and France stand out, Russia and Israel share 90% of the export market."

The decline in export activity in 2010 due to the lag of several large contracts – as in 2009, with sales in Brazil of four submarines and 50 helicopters – that France hoped to sign the year last.

Remarkable performances

In discussions since 2009, the contract for the sale of two ships of projection and command (BPC) Mistral class in Russia was finally signed in June 2011 between DCNS and Rosoboronexport to 1.1 billion euros.It is therefore not recorded in 2010.

And ongoing negotiations with several countries to sell the Rafale combat aircraft built by Dassault Aviation, have not yet been completed. Among the most promising, the Brazilian has cooled with the decision of the President Rousseff to defer any decision to buy 36 fighter in 2012. The second, United Arab Emirates, is still active.

Negotiations, that France hoped to see succeed in 2010, continues with Abu Dhabi. Just over a week, Gerard Longuet had found that Paris had entered "a final negotiation." The defense minister had described as "very high" probability that the contract is concluded. France and the UAE have been negotiating the sale of 2008 copies of 60 Rafale.The French fighter is also short list in India along with the Eurofighter, developed by EADS, BAE and Finmeccanica to supply 126 aircraft to the Indian Army.

France can also expect to have the benefits of its commitment to Libya where the effectiveness of French equipment was again demonstrated (after including Afghanistan) under real conditions in a theater of operation. Of these, the performance of Tiger helicopters (EADS) and the Rafale, whose versatility allows him to perform all the tasks (surveillance, attack in depth, defensive etc.) were noted. "This is the only aircraft in the world capable of performing such a feat today," says a military engaged in Operation Harmattan.

For France, the stakes are high because the Rafale irrigates the French industry, including Ile-de-France and Aquitaine.The French fighter involved 500 industrial partners and represents more than 8000 jobs in total.

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Chaired by Mercedes Erra, Executive President of Euro RSCG Worldwide and co-founder of BETC Euro RSCG, the jury of this new edition has lamented the poor quality of the 217 campaigns submitted for its assessment. But to his credit tightening campaign stand out visually strong, with texts often licked, like the campaign Monoprix, inspired pop art was to "put beauty in the city," as pointed out by several jurors .Slogans like "No daily newspaper" or "milk it can be beautiful" had flourished in the streets in late 2009 to praise the demand for aesthetics of a distributor of consumer products.

Convened by the Union of outdoor advertising (UPE) and in the presence of the main display (JCDecaux, Clear Channel, CBS Outdoor and Insert), professional, creative and business, have this meeting every year to discuss progress outdoor advertising, which includes, in addition to traditional posters, all the displays events and new digital media.Mercedes Erra defended a political vision of the poster, "height of commercial art," she says, both "political" and "cry" as constitutive of the "declaration of a leadership brand."

3000 to 2012 screens

During their deliberations, jurors have widely reported the arrival of the digital display, which should change the ways of working paperless payday loans. None of the award-winning campaigns have used this new technique. The co-founder of the agency Herezie, Andrea Stillacci, regretted that there is not "sharing opportunities between advertising agencies, media agencies and displays, as there are already on the Web ".Digital billboards should represent only about 3,000 screens in 2012, a small percentage of the park, and focus on protected sites (airports, railway stations, subway, shopping centers).

The display, which accounted for 1.2 billion net revenue for the media in 2010 according to the IREP, is the third preferred advertising medium for advertisers, according to the press and television. All operators have plans in digital. But the conversion of all signs to digital is not for now. "2012 will be a year of starting," said Philippe Baudillon, CEO of Clear Channel France. The "business model" current display is not ready for such a switch, which requires huge investments and the total revision of the management of media plans of advertisers.The digital opens up for display, with campaigns more reactive, but new rules of creative play.

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'Global response'

In Berlin, Nicolas Sarkozy and Angela Merkel had foreshadowed the shift by promising "sustainable solutions, comprehensive and fast before the end of the month."They also kept to define the contours, which allows to believe that the agreement is to be locked at seventeen if not two, on the key points: the recapitalization of banks and the role of the European stabilization financial, finding economically viable treatment for Greece and modification of European treaties in order to strengthen collective discipline pay day loan lenders.

Europeans to revise their copy, just three months after concocted, July 21, a plan intended to resolve the crisis in Greece and curb its spread to Italy or Spain. It has not yet been adopted by all Seventeen. The vote of Slovakia, with a coalition divided on the subject may become paralyzing veto and the euro area.

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The price per square meter have ebbed in seven regions, only one out of three. The most dramatic decline (-9.7%) occurred in Burgundy. Overall, the square meter reached 2621 euros on average in the Hexagon. This downward trend for most homes (-4%) than apartments (-0.8%). "This illustrates a trend that is not new, said Laurent Vimont, CEO of Century 21.Not to be too far from their workplaces, are the buyers prefer to live in inner cities where there are more apartments in suburbs where the houses are built. "

Contrary to what one might imagine, the ups and downs of the stock market and the threat of recession do not even buyers of housing. The decline in prices has a much more immediate cause: rising interest rates on home loans now in the neighborhood of 3.9%. "In recent months, buyers have lost purchasing power of real estate, says Laurent Vimont. In the second half of 2010, paying 1,000 euros a month for twenty years, they could borrow 172,400 euros.Today, with the same reimbursement for the same period, they can not borrow 160,800 Euros. "This increase in interest rates has an impact because in France, on average, 77% of the purchase of a property is financed with a mortgage.

But everybody does not suffer the same way that rising interest rates. Most affected are first-time buyers under 40 years, the number has dropped by 18%. But also the CSP (occupational categories) the least favored: the employees and workers down 17% or middle managers decreased by 12% among the buyers.

As many failures as successes

Finally, with 224 new listed companies, plans IPO in 2011 materialized just above groups who backed down … Reveals a situation very unfavorable market conditions for the candidates to the adventure market."A successful introduction requires both companies which want to move in the markets and investors willing to commit, explains Philippe Kubis, capital markets partner at PwC. If the materials are there, the latter remain far behind, in a context of uncertainty in the business plan of candidates for introduction. In addition, operations are often arrested in very early stage, which means more delays than cancellations of projects. "

On June 20, the materials group Saint-Gobain Building and renounced to introduce an immediate business of bottles and jars, Verallia. Two months later, the CEO of Wendel (Wendel largest shareholder) welcomed the decision, finding that ca "was not a good start to the stock market history."Alongside 59 other companies had suspended their plans after the official launch of the operation, Verallia escaped the summer meltdown of financial markets, which saw the CAC 40 lost 18% between late June and early September. "The very low current valuations are not conducive to achieving the project, adds Philippe Kubis. The adequacy of the valuation of a company with market conditions at a given time is a key to the success of an operation. However, companies do not want an introduction to the discount. "

Market volatility, however, is not solely responsible. In September 2010, the hotel group Accor has sought to withdraw from the group of Casinos Lucien Barriere, via an initial public offering, and market conditions much more calm.No more successful for this group suffered from poor stock market performance of its competitor Partouche, and especially of a development strategy too unconvincing to raise funds expected.

Tell a story

A successful introduction presupposes an attractive project for sale to investors (a "story to tell," according to experts). From this point of view, some candidates still have a stock speech ambiguity, or an economic model that have not been sufficiently proven.

Best example: the site group purchasing U.S. Groupon. The group was founded by Andrew Mason enthusiastic market for two years by the brilliance of its growth. What to think about a possible introduction free credit score. But the news could cool investors.The site, which is a valuation of $ 20 billion, would be delayed by several months its plans stock, following the refusal by the federal authorities of certain elements of his record. The group took many liberties with the accounting to embellish his figures, making it the most beautiful bride. The kind of hocus-pocus that would certainly not digested the market if the group had been rated! Especially since Groupon continues to widen its losses under the weight of investment in advertising and marketing commitment to support its growth.

In terms of social networks, some uncertainty still exists about how to value companies. "The valuations given for these sites seem important in light of an economic model that looks a little, says Philippe Kubis.It seems to move towards a model including user fees, which ultimately enhance the strength of their profile, and investor interest. "

Constraints rating

A case which also the developer of video games on social networks Zynga. Again, the Securities & Exchange Commission (SEC) had requested more information on the group's activities. What backward one month (November) the first steps in Zynga Stock Exchange. Even Facebook, social networking superstar, endless hesitation. Its founder Marck Zuckerberg, fear of such an operation a shift in focus of its product development teams to financial performance. From this point of view, the market performance of its professional counterpart, LinkedIn tends to reinforce his caution.Despite a triumphant introduction to the New York Stock Exchange last May, the group rating today in its opening price.

For SMEs, the fund raising smaller first appear easier. Following the example of specialist endomicroscopy Mauna Kea, which easily lifted in early July about 50 million euros on the Paris. Innovative technology, and markets more stable: the stage was set to attract investors. But since then, the small company founded in 2000 has not escaped the stock market panic. After being flown by 43% during the first two trading days (a common occurrence during IPOs), the title of the listed company has 13% below its price of admission.

Mauna Kea in its IPO price

For SMEs, the fund raising smaller first appear easier.Following the example of specialist endomicroscopy Mauna Kea, which easily lifted in early July about 50 million euros on the Paris. Innovative technology, and markets more stable: the stage was set to attract investors. But since then, the small company founded in 2000 has not escaped the stock market panic. After being flown by 43% during the first two trading days (a common occurrence during IPOs), the title of the listed company has 13% below its price of admission.

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The group did not indicate the amount of the order but at list price, the total value would represent an investment of $ 20 billion and approximately 11.3 billion in firm orders.Following its board of directors held Thursday in New York, the group said the acquisitions "are designed to be funded by cash flow generated by the group's operations."

In addition, the group plans to commission 73 new aircraft by 2024 and then the options are exercisable between 2026 and 2028. The first Boeing 787-9 will enter service with KLM in 2016 while the first Airbus A350-900 will integrate the Air France fleet in 2018. The airline declined to give guidance on the distribution of new orders between the two group companies. "The two companies operate the two types of devices," Air France said simply. Sign that the group is more integrated than before and that the merger between Air France-KLM starts synergies.

Outstanding issues

Points of legal and economic order are still being defined.The discussion include the drivers and maintenance. In fact, the A350-900 ordered will be powered by Rolls-Royce or any device so far the airline did not work with such engines. The most important maintenance service of Air France-KLM has to adapt to new circumstances, notably through new licensing agreements.

And even if Air France-KLM touts its choices "after a detailed assessment" including on energy and environmental performance of appliances, the critics could rocket. One hundred French deputies had indeed launched a petition in June to urge Air France-KLM, which the state owns 15.7%, to choose the Airbus A350 instead of the Boeing 787 for its next command.

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Already facing a rebellion of the members of his conservative party (CDU), the German Chancellor has been careful to separate into two parts the vote on aid to Greece and that concerning the adoption of the future European Stability Mechanism (SPM) .More than two dozen elected officials of the CDU threatened not to ratify the decisions taken at the European Council of 21 July, fearing that Berlin does not transfer too much power to Brussels. MPs are reluctant to help Greece, which they consider a "bottomless pit" and feel that their powers in budgetary matters were trampled. The Chancellery is concerned that the decision of the judges in Karlsruhe will come inflame the debate.

Growing skepticism

Largest economy in the euro zone, Germany is also the primary funder and many elected officials in Berlin believe that they should as such have much more say in the rescue plans in the area that other countries. If the Court in Karlsruhe decided to grant German MPs a say too much in the allocation of European aid, the mechanism could find them paralyzed.German lawmakers already ensure tooth and nail over the interests of their taxpayers from a decision of the Court of Karlsruhe, dating from 2009, in which the judges had distanced themselves from the Lisbon Treaty. The Court could also decide to set limits on the allocation of aid to countries in difficulty due to the entry into force in 2012 of the brake mechanism to the debt, the golden rule in Germany. For this aid could lead to cuts in the budgets of the Federal Republic.

Across the Rhine, the distrust of the single currency is growing. A survey of the institute Allensbach with German parliamentarians center-right shows that 76% of them have little or no confidence in the euro, against 71% in a similar poll two months ago.This was reinforced by the departure of Athens, Friday, representatives of the European Union, the European Central Bank and the International Monetary Fund have given ten days to the Greek government to advance structural reforms in the country . The parties of the center-right coalition in power have multiplied over the weekend their warnings to Greece, ordered to implement as soon as his promises of reform in return for aid to balance its budget.

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The unemployment rate, calculated on a different basis, for its part, remained stable at 9.1%. A level consistent with the forecast of analysts.

In the private sector, only 17,000 jobs were created, thanks to the dynamism of services. But this positive effect was offset by job losses of the same magnitude in the public sector.

In recent months, Beijing – which has 3,000 billion of reserves – was a major purchaser of European debt, particularly Greece, Portugal and Spain.

Identity of views

The visit was also an opportunity for Nicolas Sarkozy to reaffirm the importance of partnership with China, a few weeks G20 Cannes, chaired by France. Stressing "great convergence of views" between the two countries "on the assessment of the international situation," the Head of State stressed the importance of this summit, which is involved in the revival of global growth."This is a major issue and China has a key role," he said, accompanied by Minister of Finance, Baroin, came specifically to prepare the November summit.

For his part, Hu Jintao spoke of "great importance" to strengthen the dialogue between France and China "to the success of the summit in Cannes, for strengthening international economic cooperation and for the recovery and healthy development of economy ".

The two leaders also discussed the thorny question of the convertibility of the yuan.A subject on which Paris and Beijing "want to move forward," said Nicolas Sarkozy, but "without haste".

Finally, on Libya – Beijing was opposed to strikes from the coalition – the Chinese president said he "kindly analyze" the invitation of France to attend a conference of "Friends of Libya" that wishes organize the French president in Paris on 1 September.