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After weeks of procrastination, Silvio Berlusconi now seems to want to accelerate the implementation of reforms in Italy. The panic that gripped the markets on Tuesday following the announcement of a referendum in Greece, weakened still further the country's situation. The President of the Council has convened yesterday a special cabinet meeting to approve the emergency plan for submission to the G20.

This meeting was preceded yesterday morning by a preparatory meeting involving key ministers.A tax on wealth was also considered.

For its part, the Bank of Italy said yesterday, after completing a "stress-test" on the public debt (equal to 1.9 trillion euros, or 120% of GDP), it was "sustainable and expected to remain stable or decline slightly over the next two years, although rates on government securities amounted to 8% and that growth is zero. "

"Be responsible"

Silvio Berlusconi pledged Tuesday to Angela Merkel to present the stimulus at the G20. The stakes are high for Italy, when the borrowing rate to ten years the country approaching the "point of no return."

In the first five days of strike by cabin crew of Air France, the situation was calm at Orly on Saturday morning. All flights were planned at this time despite the movement of flight attendants. "It is too early to detect potential problems at Orly knowing that the first flights take off at 7 o'clock," one source, however relativized airport shortly after 08h.

About the airport Roissy-Charles de Gaulle, the forecast was in line with those announced by Air France. The company plans to provide 80% of its flights but does not rule out last-minute cancellations. It struck ten long-haul flights planned Saturday morning, including flights to New York, Montreal, Los Angeles, Tokyo, Abu Dhabi, Douala.But the passengers had been warned on Friday.

Without an agreement this week with management on working conditions for cabin crew, six of seven unions called the stewards and stewardesses 15,000 to go on strike for the weekend of All Saints, usually very busy guaranteed payday loan. Traffic is expected until Wednesday, November 2 included. Air France admits that "considerable uncertainty remains about the level of participation of the cabin crew." These are not actually required to prevent the direction of their intentions.

In 2007, a similar strike – triggered by the same six unions to the same period of All Saints – had caused major disruptions. Air France was forced several times to review downward its traffic forecast: 90% of flights expected to be provided the day before, this had increased to 60% during the weekend.

A consensus was quickly found, this weekend in Berlin, to issue in the campaign around the packaging of products Monoprix the thirty-eighth prize in outdoor, which annually recognizes the best advertising campaigns. Although already won several awards in national and international awards, the advertising posters designed by the agency Havas City have once again a hit.

Chaired by Mercedes Erra, Executive President of Euro RSCG Worldwide and co-founder of BETC Euro RSCG, the jury of this new edition has lamented the poor quality of the 217 campaigns submitted for its assessment. But to his credit tightening campaign stand out visually strong, with texts often licked, like the campaign Monoprix, inspired pop art was to "put beauty in the city," as pointed out by several jurors .Slogans like "No daily newspaper" or "milk it can be beautiful" had flourished in the streets in late 2009 to praise the demand for aesthetics of a distributor of consumer products.

Convened by the Union of outdoor advertising (UPE) and in the presence of the main display (JCDecaux, Clear Channel, CBS Outdoor and Insert), professional, creative and business, have this meeting every year to discuss progress outdoor advertising, which includes, in addition to traditional posters, all the displays events and new digital media.Mercedes Erra defended a political vision of the poster, "height of commercial art," she says, both "political" and "cry" as constitutive of the "declaration of a leadership brand."

3000 to 2012 screens

During their deliberations, jurors have widely reported the arrival of the digital display, which should change the ways of working paperless payday loans. None of the award-winning campaigns have used this new technique. The co-founder of the agency Herezie, Andrea Stillacci, regretted that there is not "sharing opportunities between advertising agencies, media agencies and displays, as there are already on the Web ".Digital billboards should represent only about 3,000 screens in 2012, a small percentage of the park, and focus on protected sites (airports, railway stations, subway, shopping centers).

The display, which accounted for 1.2 billion net revenue for the media in 2010 according to the IREP, is the third preferred advertising medium for advertisers, according to the press and television. All operators have plans in digital. But the conversion of all signs to digital is not for now. "2012 will be a year of starting," said Philippe Baudillon, CEO of Clear Channel France. The "business model" current display is not ready for such a switch, which requires huge investments and the total revision of the management of media plans of advertisers.The digital opens up for display, with campaigns more reactive, but new rules of creative play.

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By organizing a eG8 the eve of the G8 in Deauville last May, Nicolas Sarkozy has brought the Internet for the first time, among the concerns of leaders. In line with their statement. Now we must find the tools for an Internet "free, open to all." To do this, Eric Besson, Minister of Industry, Energy and Digital Economy, today organized a seminar in Paris bringing together 13 Ministers of the Intergovernmental digital from around the world.

Innovation and Networks, protection of privacy, digital divide, security against cyber attacks are on the agenda of the conference New World 2.0. However, "there will be no statement after the conference, because there is already the declaration of Deauville, Le Figaro said Eric Besson. I wanted to spend New World 2.0 principles into action. It is time to materialize. "

Participants include, among others, Elliot Schrage, head of public policy for Facebook, David Drummond, Senior Vice President in charge of development of Google and Stéphane Richard, CEO of France Telecom, and Neelie Kroes, Vice President of the European Commission , in charge of the digital agenda. "This is progress as concretely as possible. These are issues that must be discussed together. New World 2.0 will bring together participants from 18 countries from five continents and all walks of life: ministers, large companies, startups, bloggers, venture capitalists, civil society, "explains Eric Besson cashadvance.

Value of content

The question remains networks at the heart of the debate. "There would not have the current development of the Internet without investing heavily in networks. In addition, we are only at the beginning of the increased use of networks.This raises the question of standards, quality of networks and investments, "says the minister. Before continuing, "On networks, we also work with the Americans. We do not want to trap them. What is the value of networks that are circulating over the contents. Our goal is to involve all major players. Thus we are able to be in the same round table number 2 on Google and the boss of France Telecom. "

If no resolution is produced at the end of this seminar, we must also rely on the goodwill of the United States, who will take over the presidency of the G8, to wedge the next go digital . "The event was to bring Internet to the agenda of the G8. And the highlight today is to bring together so many Internet stakeholders to implement together the principles of Deauville, "said Eric Besson.

Vallourec disappoints investors. In a statement on the occasion of an investor day in Brazil, the Group revises down slightly its forecast for gross operating profit (EBITDA). "Considering the cautious attitude of distributors in markets outside energy due to economic uncertainty, the EBITDA of the second half of 2011 should be at a level similar to that of the first half of 2011," said the group was counting far on a GOP "slightly higher".

Intended as reassuring, Vallourec ensures that the environment is now positive for the energy markets it supplies.It provides always an increase in production output and turnover in the second half, compared to the first, as he had indicated at the end of July release of its first half results.

Good prospects ahead

For operators of the Paris Bourse, this caution does not reassure. To 11 hours, unscrewed from the Vallourec share price 4.30% to 42.09 euros in a market down 0.40%. Time reserved for the decline, the title was back in the fall of scoring more than 8% in early trade. "This is another disappointment confirming our negative scenario for action in the short term," said one trader faxless cash advance.

CM-CIC has also reduced its earnings forecast for the coming years. However, "after two years of transition in 2011 and 2012, the recovery results in 2013 will be very sensitive," the broker understands."Vallourec has shown that the evolution of its global business model will make the group more competitive and increase significantly its medium-term results."

This view is shared by the management of Vallourec, which considers that the negative impact of new projects, including the new steel mill and pipe mill in Brazil and the mill in the United States who will be commissioned in mid-2012, the Gross operation of 2012 should be reduced to about 60 to 80 million euros. The next year should also benefit from price increases implemented in 2011. The group should provide more detail on this last point when publishing its quarterly results on November 9.

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The optimism was tinged with a slight caution. After Tuesday's rebound, which saw the Nikkei finished up sharply from 2.82%, Asian stock markets continued their upward trend, but less strongly than the day before. After opening up 0.15%, the index shows Tokyo, less than an hour from the close, up 0.29% to 8635.23 points. The Korean KOSPI ahead of his side of 0.47% and the composite index of Shanghai Stock Exchange of 0.18%. Only the Hang Seng in Hong Kong, which opened down 1.42%, remains in the red, down 0.90% to 17,967.30 points. Wednesday, he had won more than 4%.

As on Wall Street where the Dow Jones ended up on 1.33% and Europe, where the CAC surged 5.74%, Asian investors have earned by renewed optimism on the resolution of the crisis debt in the eurozone.According to various sources, Europeans should indeed decide to stabilize Greece and the banking sector business cards. Strengthening the emergency fund indebted countries (EFSF) was particularly mentioned.

The yen also paused in its upward trend against the dollar, which has benefited some export values, especially in electronics and automotive. The dollar is changing around 76.54 yen while the euro is worth about 103.81 yen. As for the oil markets, a barrel of "light sweet crude" for November delivery lost 1.25 dollars to 83.20 dollars in early electronic trading. A barrel of Brent North Sea crude for November delivery gave 96 cents to 106.18 dollars.The previous day, oil had spread over 4 dollars in New York.

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The defeat of the France rugby team against New Zealand does not have a bitter taste for everyone. TF1, the broadcaster of the game, was pleased to display a record audience for a rugby match since 2007. Saturday morning, 7.8 million people watched the match on average, 65% audience share on the 4 and older. "The hearings are excellent. It should be noted that with 50% audience share on Women, the games attract beyond the traditional circle of sports fans, "said François Pellissier, athletic director at TF1. The crowd is even rise to 9 million viewers late in the game in hopes of a last burst of the Blues face the All Blacks.

Since the beginning of the competition, the team of France is mobilizing the masses. The first match between France and Japan gathered 5 million viewers and a week later France-Canada has attracted 7.6 million.Scores of rivers, these early morning hours on weekends, spray the audience share. Usually on Saturday morning, TF1 is a teleshopping program that fascinates 200,000 addicts. Even the traditional "Auto Moto" and "Téléfoot" on Sunday morning, only drain an average of 1.2 million and 1.8 million fans.

If matches are followed, the magazine presented by Denis Brogniart is also a ratings success. Before France and Japan, "World Cup, the Mag" was attended by 2.6 million people, after France and Canada, it reached 3 million. Small disappointment, "Mag" aired last Saturday of 10:00 to 10:30 has made a 1 pay day loans.7 million audience. Even fans give themselves a fat oval ball on Saturday morning!

Spot € 100,000

With France virtually guaranteed to play the quarterfinals, TF1 can breathe.The chain should at least remove some ten million euros in net advertising revenue (not including sponsorship) of this adventure even if France stops at the quarter-final stage. If the Blues are in the semifinals, the addition will reach 11 million and if they reach the final, TF1 should earn 12 million euros net, according to forecasts by Philippe Nouchi, director of media expertise for agencies Starcom and ZenithOptimedia. With France in the quarterfinals, the 30-second spot is expected to sell 84,000 euros, 90,000 euros semifinals and finals 100,000 euros. Without France, it will settle for 37,000 euros a spot in the semifinals and 43,000 euros in the final spot.

For TF1, the economic equation should not be too unfavorable. The group had bought the two editions (2007 and 2011) to 80 million euros.For competition in New Zealand, TF1 decided to sell some games to France Television and Canal + to 13 million euros. If the chain reaps a dozen million of advertising and it boosts average audience of September and October, the operation will be advantageous.

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The U.S. stock markets accentuate their losses on Wednesday. Shortly after the announcements of the Fed, the Dow drops 1.26% to 11,265 points, the Nasdaq 0.44% to loose 2579 points and the S & P was down 1.50% to 1184 points.

In accordance with the expectations of investors, the central bank of the United States announced new measures to support the U.S. economy. It will sell by the end of June 2012 for $ 400 billion of treasury bills and short-term buy for the same amount with a longer maturity in an attempt to lower interest rates in the long term ( it "Operation Twist"). To support the mortgage market, it will also buy real estate securities without increasing the size of its portfolio, according to the Committee.

But markets that find especially its verdict on the economy is not good.The recovery is considered "slow", hence maintaining the rate to almost zero "until mid 2013."

These remarks are similar to those Dufond International Monetary Fund (IMF), which raised the specter of a global recession and launched at policy makers in the world "a fervent call to action". At the same time the institution has significantly downgraded its growth forecasts for the global economy. This is expected to grow 4% in 2011 as in 2012, 0.5 points below its previous forecast of 4.5% last April.

Markets always attentive to the crisis in the eurozone

Investors also remain attentive to developments in the crisis of public finances in Europe.Greece announced on the evening of its intention to launch new austerity measures to convince the Troika of its creditors and obtain payment of a new tranche of aid in October that will allow it to avoid bankruptcy.

Wednesday Rousseff, the president of Brazil, Barack Obama has assured his support for the euro area, together with other emerging countries, as it had already mentioned a week ago.

On the foreign exchange market, the euro lost some ground against the dollar after the Fed. The euro bought 1.3616 dollars late in the session on Wall Street against 1.3702 dollars late Tuesday. The price of a barrel of oil closed lower. A barrel of "light sweet crude" for November delivery ended down a dollar to 85.92 dollars on the New York Mercantile Exchange (Nymex).He had opened down 14 cents, and had rebounded upward after stock figures showing a sharp decline in U.S. reserves.

On the macroeconomic front, sales of existing homes in the U.S. rose 7.7% from July, seasonally adjusted data, the NAR said that sales figures are higher than the median estimate of analysts payday loans.

Microsoft treats its shareholders

The side of values, Moody's said Wednesday it lowered the credit ratings of Bank of America, Wells Fargo and Citigroup on the ground that the Federal government may be reluctant to rush to the aid of large banking institutions in difficulty.

The oil company ExxonMobil (+0.11% A74, 09 dollars) will sell of deposits in the North Sea to fellow Apache through $ 1.75 billion in cash, announced Wednesday it.

Microsoft (-0.85% to 26.75 dollars) announced Tuesday evening after the close of Wall Street that it would increase the quarterly dividend 25% used to its shareholders. The dividend paid on December 8 will be increased to $ 0.20 per share, or $ 0.04 higher than the previous one. Also in order to treat his shareholders Microsoft also recalled that he had launched in September 2008 a program to repurchase its own shares for 40 billion dollars. Of this amount, the group can still make $ 12.2 billion of purchases before the scheduled end of the program in September 2013.

Also after the close, Adobe Systems (3.25% to 25.44 dollars) announced better than expected forecasts for the fourth quarter. The group expects adjusted earnings between 57 and 64 cents per share in the fourth quarter, against 58 cents expected by the consensus of analysts.The leading design software issued a profit of $ 195.1 million, or 39 cents Park share in the third quarter against 230.1 million dollars, or 44 cents a share, a year earlier. Turnover increased by 2% to $ 1.01 billion.

Still in the world of technology stocks, Oracle (6.88% to 30.30 dollars) has issued a net profit up 36% to $ 1.84 billion, just above expectations.The turnover to 8.37 billion, also slightly above what had been expected analysts (8360000000).

American Electric Power (-0.30% to 38.20 dollars) and its joint venture with MidAmerican Energy has been approved by the Texas authorities for electrical infrastructure projects for a total estimated at more than $ 520 million.

Bristol-Myers Squibb (0.35% to 1.60 dollars) and Japan's Ono Pharmaceutical has signed a development and commercialization of Orencia, a biological treatment against rheumatoid arthritis.

FMC Technologies (0.56% to 43.37 dollars) has won a contract worth $ 135 million from BG Norge in the manufacture of subsea equipment.

Medtronic (0.37% to 34.95 dollars) will receive 101 million in damages after the trial against the company by NuVasive.

The airline announced Friday morning the details of his mega-order long-awaited by the industry. Air France-KLM is in need of long-haul 110 and passes a total of 50 firm orders and 60 options from Airbus and Boeing. Choices that are equally balanced between the two aircraft manufacturers as the firm order for 25 Airbus A350-900 and 25 Boeing B787-9 and the options are based on 35 A350-900s and 25 B787. The slight advantage, theoretical, obtained by Airbus was offset by the secret location by KLM B787 10, said La Tribune.

The group did not indicate the amount of the order but at list price, the total value would represent an investment of $ 20 billion and approximately 11.3 billion in firm orders.Following its board of directors held Thursday in New York, the group said the acquisitions "are designed to be funded by cash flow generated by the group's operations."

In addition, the group plans to commission 73 new aircraft by 2024 and then the options are exercisable between 2026 and 2028. The first Boeing 787-9 will enter service with KLM in 2016 while the first Airbus A350-900 will integrate the Air France fleet in 2018. The airline declined to give guidance on the distribution of new orders between the two group companies. "The two companies operate the two types of devices," Air France said simply. Sign that the group is more integrated than before and that the merger between Air France-KLM starts synergies.

Outstanding issues

Points of legal and economic order are still being defined.The discussion include the drivers and maintenance. In fact, the A350-900 ordered will be powered by Rolls-Royce or any device so far the airline did not work with such engines. The most important maintenance service of Air France-KLM has to adapt to new circumstances, notably through new licensing agreements.

And even if Air France-KLM touts its choices "after a detailed assessment" including on energy and environmental performance of appliances, the critics could rocket. One hundred French deputies had indeed launched a petition in June to urge Air France-KLM, which the state owns 15.7%, to choose the Airbus A350 instead of the Boeing 787 for its next command.

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No less than 7000 pages posted! This is the amount represented by the reports of its nineteen nuclear power plants (58 reactors in operation over the EPR under construction at Flamanville) EDF is currently on schedule to transmit to the Nuclear Safety Authority (ASN) . The "policeman" of the atom is committed, through the voice of its Director General Jean-Christophe Niel to publish in full on its website.

The delivery of copies by EDF and other operators of nuclear facilities is only the first step in the process of "revaluation additional security" required by François Fillon after the accident at the plant in Fukushima, and conducted in parallel with the European approach called "stress tests". Experts from the ASN and IRSN (Institute of Nuclear Safety and Radiation Protection) now have three months to publish their report.Extra work for which the ASN has even mobilized to reinforce the "three or four young retirees". Even before the peer review of these reports by experts from other nuclear countries in Europe, between January and April 2012, some foreign experts will participate in the analysis of the copy of EDF.

Alongside the work on paper, the ASN program completed in October of 38 inspections in power, focused on protection against earthquakes, floods, power loss, loss of cooling and crisis management.

During December, the ASN requested EDF as it deems necessary measures – as it has already been done to strengthen the concrete slab of the Central Fessenheim. From January to April, reports of national safety authorities will be considered by their European peers.In the nuclear environment and the hexagonal Quai d'Orsay, is expected to undergo strong pressure from Germany to close the central border Fessenheim, Cattenom and Chooz.