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Beyoncé is committed to the Telethon. The American singer, very involved in helping victims of Hurricanes Katrina and Ike in the United States, joined this year for 25 years BrandAlley appointment. 2 and 3 December next, dates of the Telethon, the site of private sales balances up to 70% because the clothing brand of the star, House of Deréon. The full benefit of these sales will be donated to the Telethon, said the private sales site.

House of Deréon, brand launched in 2005 by the singer in partnership with her mother Tina Knowles, markets especially its models – sold around the equivalent of 100 euros – the United States and Canada. But France is a market that does not neglect Beyoncé.His latest album, "4", it was number one record sales this summer, thanks to intensive promotion conducted by the singer in the French media no teletrack payday loans.

The operation could also be a carrier for private sales website BrandAlley. With a turnover of 70 million euros in 2010, the site just yet to reach the level of its competitor, vente-privee.com, which dominates the area. Last year, BrandAlley has diversified its business by offering its customers not only of unsold at bargain prices, but also collections in progress. The site, rumored consider a stock market listing, this year is between 40% and 45% growth.

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There are several benefits to no teletrack payday loans, which typically have an easy web based application resulting in quick approval times.

The meeting between German Chancellor Angela Merkel with British Prime Minister Cameron, far from marking a reconciliation, a deed the differences between the two countries on the edges of Europe. Despite the cordial declarations of the two heads of government, differences on the issue of saving the euro continues. "Germany's interests, Britain has its own," acknowledged David Cameron at the end of the meeting.

The issues are still there and no solution in sight, the Chancellor conceded. Britain still refuses the idea of ​​a tax on financial transactions, supported by Paris and Berlin, because it severely handicap the City of London. On the issue of greater involvement of the European Central Bank to resolve the crisis of the euro, which promotes London, the German chancellor has proved inflexible.

After a marathon day yesterday crisis between the euro area and global economic issues, the G20 continues this Friday at Cannes. Nicolas Sarkozy, master of ceremonies, will have his hands between preparations for the final communiqué and placed under international trusteeship of Italy payday loans no teletrack.

"Reliving the day Thursday

2010 marks a departure for French exports of military equipment. With a total of 5.12 billion euros, they are falling over 8.1 billion garnered in 2009 (6.5 billion in 2008). The objective of Paris was to beat all its records by signing for "at least 10 billion of export contracts" is more or less the equivalent of what the French army spending for its own every year.

Nevertheless, the government notes in the twelfth edition of its report to parliament on arms exports to France for 2010, "France has maintained fourth largest exporter of defense equipment (…) in a situation difficult ".

The world export market has stabilized at 70 billion euros.And in total military spending worldwide have slowed to 1.127 trillion euros, an increase of over 1% against a growth of 5% per year between 2001 and 2009. "Over the decade," the report notes, "the United States, the European Union, where Britain and France stand out, Russia and Israel share 90% of the export market."

The decline in export activity in 2010 due to the lag of several large contracts – as in 2009, with sales in Brazil of four submarines and 50 helicopters – that France hoped to sign the year last.

Remarkable performances

In discussions since 2009, the contract for the sale of two ships of projection and command (BPC) Mistral class in Russia was finally signed in June 2011 between DCNS and Rosoboronexport to 1.1 billion euros.It is therefore not recorded in 2010.

And ongoing negotiations with several countries to sell the Rafale combat aircraft built by Dassault Aviation, have not yet been completed. Among the most promising, the Brazilian has cooled with the decision of the President Rousseff to defer any decision to buy 36 fighter in 2012. The second, United Arab Emirates, is still active.

Negotiations, that France hoped to see succeed in 2010, continues with Abu Dhabi. Just over a week, Gerard Longuet had found that Paris had entered "a final negotiation." The defense minister had described as "very high" probability that the contract is concluded. France and the UAE have been negotiating the sale of 2008 copies of 60 Rafale.The French fighter is also short list in India along with the Eurofighter, developed by EADS, BAE and Finmeccanica to supply 126 aircraft to the Indian Army.

France can also expect to have the benefits of its commitment to Libya where the effectiveness of French equipment was again demonstrated (after including Afghanistan) under real conditions in a theater of operation. Of these, the performance of Tiger helicopters (EADS) and the Rafale, whose versatility allows him to perform all the tasks (surveillance, attack in depth, defensive etc.) were noted. "This is the only aircraft in the world capable of performing such a feat today," says a military engaged in Operation Harmattan.

For France, the stakes are high because the Rafale irrigates the French industry, including Ile-de-France and Aquitaine.The French fighter involved 500 industrial partners and represents more than 8000 jobs in total.

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A consensus was quickly found, this weekend in Berlin, to issue in the campaign around the packaging of products Monoprix the thirty-eighth prize in outdoor, which annually recognizes the best advertising campaigns. Although already won several awards in national and international awards, the advertising posters designed by the agency Havas City have once again a hit.

Chaired by Mercedes Erra, Executive President of Euro RSCG Worldwide and co-founder of BETC Euro RSCG, the jury of this new edition has lamented the poor quality of the 217 campaigns submitted for its assessment. But to his credit tightening campaign stand out visually strong, with texts often licked, like the campaign Monoprix, inspired pop art was to "put beauty in the city," as pointed out by several jurors .Slogans like "No daily newspaper" or "milk it can be beautiful" had flourished in the streets in late 2009 to praise the demand for aesthetics of a distributor of consumer products.

Convened by the Union of outdoor advertising (UPE) and in the presence of the main display (JCDecaux, Clear Channel, CBS Outdoor and Insert), professional, creative and business, have this meeting every year to discuss progress outdoor advertising, which includes, in addition to traditional posters, all the displays events and new digital media.Mercedes Erra defended a political vision of the poster, "height of commercial art," she says, both "political" and "cry" as constitutive of the "declaration of a leadership brand."

3000 to 2012 screens

During their deliberations, jurors have widely reported the arrival of the digital display, which should change the ways of working paperless payday loans. None of the award-winning campaigns have used this new technique. The co-founder of the agency Herezie, Andrea Stillacci, regretted that there is not "sharing opportunities between advertising agencies, media agencies and displays, as there are already on the Web ".Digital billboards should represent only about 3,000 screens in 2012, a small percentage of the park, and focus on protected sites (airports, railway stations, subway, shopping centers).

The display, which accounted for 1.2 billion net revenue for the media in 2010 according to the IREP, is the third preferred advertising medium for advertisers, according to the press and television. All operators have plans in digital. But the conversion of all signs to digital is not for now. "2012 will be a year of starting," said Philippe Baudillon, CEO of Clear Channel France. The "business model" current display is not ready for such a switch, which requires huge investments and the total revision of the management of media plans of advertisers.The digital opens up for display, with campaigns more reactive, but new rules of creative play.

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On the menu of the G20 Finance, the crisis of the euro area and the slowing world economy wiped out all other subjects dear to President Nicolas Sarkozy. Reform the international monetary system to reduce the large global imbalances. At the summit this Friday in Paris, the finance ministers of major economic powers should demand accountability from their counterparts in the euro area.

Statements prior to the summit leaves no room for doubt. The leaders of the G20 countries are working on a short-term plan to stop the economic downturn and reduce the impact of the crisis in the euro area, said a Canadian official on his way to Paris. The G20 will not replace the euro area in the resolution of the Greek crisis, however, he warned.

"The meetings focus on how to increase the resources available to deal with the crisis and stabilize the markets", said Chinese Vice Minister of Finance Zhu. The Europeans would like to see the great powers increase the resources of the IMF so that it can lend more to countries in the eurozone in trouble. "Of course they want, the Chinese Minister has responded. But we have just discussed. "Understand: nothing has been decided to date.

"The resources of the European Financial Stability Fund (EFSF, the support mechanism in the euro area) and the International Monetary Fund (IMF) would be inadequate if the contagion (of the crisis in the euro area) continued" said Pravin Gordhan Finance Minister of South Africa on Friday.In this case, the Brics (Brazil, Russia, India, China, South Africa) "indicated that they would be likely to support international institutions if they were asked no fax payday advances."

No decisions

The G20 finance ministers this Friday should not result in decisions, the Canadian official has warned. Rather it is to prepare the final summit of the French Presidency of the G20, on 3-4 November in Cannes, which will bring together heads of states of representing 85% of the global economy. "Europeans should explore the support that this Friday is prepared to give them their Chinese counterparts, American and Japanese decrypts Ciaran O'Hagan, strategist at Societe Generale CIB.Investors hope the G20 in November resulted in a plan likely to change that. "

Meanwhile, finance ministers French, Italian and German should have the barrage of questions from their peers about their response to the crisis. "The adverse consequences of delaying the solution are just bigger," expressed concern Thursday Lael Brainard, Deputy U.S. Treasury Secretary for International Affairs "Given the growing risks that threaten the recovery, the U.S. will intensified their call for determined action. "The Europeans are on notice: they must find a solution to the crisis at their next summit, Sunday, October 23.

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The defeat of the France rugby team against New Zealand does not have a bitter taste for everyone. TF1, the broadcaster of the game, was pleased to display a record audience for a rugby match since 2007. Saturday morning, 7.8 million people watched the match on average, 65% audience share on the 4 and older. "The hearings are excellent. It should be noted that with 50% audience share on Women, the games attract beyond the traditional circle of sports fans, "said François Pellissier, athletic director at TF1. The crowd is even rise to 9 million viewers late in the game in hopes of a last burst of the Blues face the All Blacks.

Since the beginning of the competition, the team of France is mobilizing the masses. The first match between France and Japan gathered 5 million viewers and a week later France-Canada has attracted 7.6 million.Scores of rivers, these early morning hours on weekends, spray the audience share. Usually on Saturday morning, TF1 is a teleshopping program that fascinates 200,000 addicts. Even the traditional "Auto Moto" and "Téléfoot" on Sunday morning, only drain an average of 1.2 million and 1.8 million fans.

If matches are followed, the magazine presented by Denis Brogniart is also a ratings success. Before France and Japan, "World Cup, the Mag" was attended by 2.6 million people, after France and Canada, it reached 3 million. Small disappointment, "Mag" aired last Saturday of 10:00 to 10:30 has made a 1 pay day loans.7 million audience. Even fans give themselves a fat oval ball on Saturday morning!

Spot € 100,000

With France virtually guaranteed to play the quarterfinals, TF1 can breathe.The chain should at least remove some ten million euros in net advertising revenue (not including sponsorship) of this adventure even if France stops at the quarter-final stage. If the Blues are in the semifinals, the addition will reach 11 million and if they reach the final, TF1 should earn 12 million euros net, according to forecasts by Philippe Nouchi, director of media expertise for agencies Starcom and ZenithOptimedia. With France in the quarterfinals, the 30-second spot is expected to sell 84,000 euros, 90,000 euros semifinals and finals 100,000 euros. Without France, it will settle for 37,000 euros a spot in the semifinals and 43,000 euros in the final spot.

For TF1, the economic equation should not be too unfavorable. The group had bought the two editions (2007 and 2011) to 80 million euros.For competition in New Zealand, TF1 decided to sell some games to France Television and Canal + to 13 million euros. If the chain reaps a dozen million of advertising and it boosts average audience of September and October, the operation will be advantageous.

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Baroin on a plateau of CNN, this is not Christine Lagarde interviewed in the "Daily Show" Jon Stewart. Former Economy Minister had marked the spirits with a beautiful demonstration of self-mockery, in a financial crisis, saying with a humor all English-speaking French position vis-à-vis the situation of banks. An effective way to get messages across the Atlantic, in a country that does not always share – far from it! – The same opinion as the Europeans.

His successor, however, has adopted this week at the annual meeting of the World Bank and IMF, a slightly different stature. Gravely, sheets strung, serious rigor.Interviewed Thursday by Maggie Lake in its program "Business 360", the French minister wanted to embody the application with which Europe treats the moment the debt crisis.

Translator to support – "it is just not to be mistaken on any word and bring down the stock market more than 5%!" Calls due to his entourage who wants to remove the rumor saying the angry with the Shakespeare's language – Baroin refuses to be intimidated by any questions. Not even when the presenter asked about "fear" about the situation of banks in Europe.That one, he was waiting for … "They have good corners," said the minister, the coup, speaks with a touch of nostalgia the three years he was an economic journalist on Europe 1.

"No way to leapfrog"

The next morning, it's the American columnists (those in the Washington Post, Financial Times, The New York Times or the Wall Street Journal and The Economist) that seeks to convince the "pragmatism" of the strategy adopted by Europe on July 21 to stem the debt crisis.Despite the G20 communiqué issued last night, the Minister did not want to see a winning mine – it must be said at the same time the new stock exchanges were pretty bad … – ensuring that there were still efforts to be done to reduce deficits and restore growth.

Main concern of American editorial writers: what is the market reaction if the European countries openly admitted a lack of Greece? "No way to leapfrog," once again hammered Baroin.As for the situation of the banks of the Old Continent, which also concerned the American press, it should be raised at the traditional "bankers' dinner," which brought together tonight finance ministers and heads of the major French financial institutions as part of an annual meeting …

After his three-day visit to Washington, the message of France is over. The cameras turn off, the books disappear, and finally relaxes Baroin joking with reporters … in English!

(Special Envoy to Florence)

The tax collectors, 1540, Marinus van Reymerswaele personal business card. (Florence, Museo Stibbert)

The airline announced Friday morning the details of his mega-order long-awaited by the industry. Air France-KLM is in need of long-haul 110 and passes a total of 50 firm orders and 60 options from Airbus and Boeing. Choices that are equally balanced between the two aircraft manufacturers as the firm order for 25 Airbus A350-900 and 25 Boeing B787-9 and the options are based on 35 A350-900s and 25 B787. The slight advantage, theoretical, obtained by Airbus was offset by the secret location by KLM B787 10, said La Tribune.

The group did not indicate the amount of the order but at list price, the total value would represent an investment of $ 20 billion and approximately 11.3 billion in firm orders.Following its board of directors held Thursday in New York, the group said the acquisitions "are designed to be funded by cash flow generated by the group's operations."

In addition, the group plans to commission 73 new aircraft by 2024 and then the options are exercisable between 2026 and 2028. The first Boeing 787-9 will enter service with KLM in 2016 while the first Airbus A350-900 will integrate the Air France fleet in 2018. The airline declined to give guidance on the distribution of new orders between the two group companies. "The two companies operate the two types of devices," Air France said simply. Sign that the group is more integrated than before and that the merger between Air France-KLM starts synergies.

Outstanding issues

Points of legal and economic order are still being defined.The discussion include the drivers and maintenance. In fact, the A350-900 ordered will be powered by Rolls-Royce or any device so far the airline did not work with such engines. The most important maintenance service of Air France-KLM has to adapt to new circumstances, notably through new licensing agreements.

And even if Air France-KLM touts its choices "after a detailed assessment" including on energy and environmental performance of appliances, the critics could rocket. One hundred French deputies had indeed launched a petition in June to urge Air France-KLM, which the state owns 15.7%, to choose the Airbus A350 instead of the Boeing 787 for its next command.

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