Of course, the "little yellow" as its fans call it owes its success to Paul Ricard, inventor in the early 1930s, the original recipe for a drink to which he gave his name. A drink sold as "the real Pastis de Marseille", as opposed to its competitors then: Pernod, Berger, Tommysette or the Amourette
But the general opinion, Pernod-Ricard today owes its success to its profile and son of the creator Patrick. The man who "made" Pernod-Ricard, no worldly evil and practicing English, was not the ideal profile of the manager of a multinational company cash advance flexible payments. It will, however, one of the leading figures in the industry. Joined the family firm in 1967 to 22 years, he gradually drew the contours to make today a side Stock Exchange 18,000 employees in 70 countries, annual sales of 7 € 64 billion (FY 2010/2011).
External growth and diversification
Patrick Ricard in 1979, four years after the merger with Pernod, conducted by him and his father.